Tag: us mobile commerce

Harper Reed takes on mobile payments

| June 5, 2013

Mobile payments may be revolutionized by ambitious developers

Mobile payments are becoming more popular and common in the U.S., but many still claim there are barriers between the mobile commerce world and consumers. Some mobile payments services are being criticized as not being convenient enough for some consumers while others are meeting consumer backlash over matters of security. Mobile developers have been working to find ways to make mobile payments more efficient in recent months in the hopes of making the entirety of the mobile commerce scene more accommodating and attractive to consumers.

Harper Reed announced plans for new mobile commerce application

Harper Reed, former chief technology officer for Barack Obama’s 2012 re-election campaign, has announced that he and a team of developers are working to develop a new mobile payments application. Reed suggests that this application will change the way people participate in mobile commerce and will act as a push-button solution to many of the problems that currently exist in the realm of mobile payments. Reed managed to garner acclaim for his work with mobile applications during the Obama campaign and his talent may be enough to bring about major changes in mobile payments.

U.S. Mobile PaymentsApplication aims to streamline mobile payments

The application is currently in very early stages of development and Reed and his team have yet to decide on the final features the application will offer. For now, only the application’s ultimate goal is set in stone. Reed envisions an application through which purchases can be made with a simple push of a button, or in this case a tap of the screen of a mobile device. The application would make use of financial information stored on a mobile device in order to make this possible and Reed believes that making mobile payments easier for consumers to manage will make the entire online retail scene more active.

Security remains top challenge in mobile commerce space

While Reed’s vision for the future of mobile payments is ambitious, there are still several challenges that exist in the mobile commerce space that have made consumers somewhat leery of paying for products with their smartphones and tablets. The most prominent of these challenges has to do with security. Mobile payments have long been plagued by security issues that have put the financial information of consumers in danger, thereby driving many people away from this field. In order for Reed and his team to find the success they seek in mobile payments, they will have to find a way to solve the security problem.

New survey shows that businesses are taking mobile commerce more seriously

| June 5, 2013

Mobile commerce is gaining more support from businesses in the US

InformationWeek and Mobile Commerce World have released the results of a new survey concerning the growth of mobile commerce in the U.S. The advent of mobile technology has had a major impact on the way consumers live their lives. People are beginning to rely very heavily on their smartphones and tablets to handle many aspects of their lives, particularly commerce. Mobile commerce is quickly becoming a very prominent part of the lives of consumers and as it becomes more popular with these consumers, businesses are beginning to see mobile commerce grow more important to them as well.

71% of companies consider mobile commerce extremely important

According to the survey, 71% of companies in the U.S. believe that mobile commerce is extremely important to their future. These businesses consider the mobile space to hold very promising revenue opportunities, but tapping into these opportunities has proven somewhat difficult for several companies throughout the U.S. Part of the reason for this is due to the challenges that mobile commerce itself faces, especially in regards to mobile security.

Mobile Commerce ReportComprehensive mobile commerce services become more widely available

While challenges do exist, more comprehensive mobile commerce services are beginning to emerge throughout the country, some of which have shown their ability to overcome the challenges of security and efficiency. The survey shows that one-third of businesses have plans to adopt these comprehensive services in the near future in order to accommodate the changing needs of consumers. Nearly 40% of these companies are embracing mobile commerce specifically to connect more dynamically with a new generation of consumers that have proven heavily reliant on technology.

Mobile commerce accounts for 11% of all online sales in the US during 2012

Another report from eMarketer, a leading market research firm, provides some insight on why companies are beginning to embrace mobile commerce more readily than they have in the past. The eMarketer report shows that U.S. retail mobile commerce sales reached $25 billion in 2012, accounting for 11% of all online sales made throughout the country during that year.