Tag: united kingdom

Mobile marketing to heat up in the UK

| June 12, 2013

Mobile marketing expected to reach new heights during the summer

Mobile marketing is expected to go into high gear in the United Kingdom in the coming months. Some 17 million consumers throughout the country will be receiving targeting advertisements throughout their mobile devices as major retailers and telecommunications operators begin working together over the summer. Vodafone, EE, and O2 are the country’s largest telecommunications companies and each has been working with large retail brands to launch new mobile marketing campaigns.

Weve to lead massive mobile marketing push

These three companies have pooled a great deal of data into a single platform that they are calling Weve. This joint venture organization is meant to leverage this consumer data in order to deliver very direct advertisements to very specific demographics. The data used by Weve is comprised of age, gender, mobile device details, and other such information that could determine the type of advertisements a consumer sees.

UK mobile marketing shows promise for summerWeve to bid for mobile advertising space

During the summer, Weve will be bidding on mobile advertising space. The organization is eager to purchase space on various mobile applications and websites, but has a keen interest in mobile games. These games are enjoyed by a vast number of consumers throughout the United Kingdom and constant exposure to these games means constant exposure to mobile marketing. Mobile games may be the best avenue for the organizations marketing endeavors, but they do not encompass Weve’s overall interests in mobile marketing.

Weve receives regulatory approval from EU

Because Weve makes use of data collected from consumers, there have been concerns regarding privacy and how this data is being used or shared with others. In November of last year, the European Union granted regulatory approval to Weve, suggesting that the organization is not using consumer data in any way that could be considered malicious. Moreover, the data collected by Weve is entirely anonymous, with no personal details, apart from age and gender, being accessed by the organization.

Report highlights the growth of mobile commerce in the UK

| June 10, 2013

UK mobile commerce shows impressive growth

A new report from IMRG, an e-commerce association based in the United Kingdom, and Capgemini, a business and technology consultancy firm, shows that mobile commerce is making strong progress in the United Kingdom. The report found that mobile commerce has seen exponential growth in the field of online retail over the last year, with the first quarter of 2013 showing impressive results. This may be due to the growing number of consumers with mobile devices, but could also be due to the new mobile commerce services that are emerging in the market.

Mobile commerce new represents 20% of online sales

According to the report, mobile commerce accounted for 20.2% of the online sales seen in the United Kingdom during the first quarter of 2013. This is an increase from the 15.4% of sales mobile commerce represented in the fourth quarter of 2012. The report shows that mobile traffic to retail sites has been growing quickly as more sites become optimized for use on mobile devices. These sites have also been seeing higher consumer engagement, which has been translated into strong sales.

Mobile commerce growth UKRetail sector become hive of activity

The United Kingdom has become one of the most active markets in the world when it comes to mobile commerce. The country’s retail sector has been especially aggressive in this field, hoping to engage consumers in a new way and appeal to their changing interests. Several retailers, such as Tesco, have been able to establish a strong foothold among consumers, offering comprehensive mobile commerce services that making shopping and purchasing online easier.

Mobile sales to continue to grow due to consumer behavior

Mobile commerce has not been showing any signs of slowing down in the foreseeable future. Since 2010, mobile commerce sales have grown in the United Kingdom by more than 5,000% and are beginning to represent a significant economic force. As more consumers become interested in the field of mobile commerce, mobile sales will continue to show strong growth well into the future.