Tag: tablet commerce

Visitors to American websites are from tablets and smartphones almost half the time.

According to the report that was just published by comScore, 48 percent of the time that is spent at American retail websites comes from mobile commerce traffic originating on tablets and smartphones.

This figure identically reflects the American internet usage share from those devices, at 48 percent.

This is not the first research to makes this type of discovery. An additional recent study, conducted by Monetate, had discovered that mobile commerce made up 21 percent of all worldwide online shopping traffic. It indicated that American consumers are ahead of the curve in terms of focusing this activity through tablets and smartphones.

Another recent report has helped to identify the various reasons that mobile commerce is taking off.

That was conducted by BI Intelligence. They took a deeper look into the numbers that support this considerable growth. They also looked into specifically at areas of mobile commerce that are contributing to the growth, such as smartphone friendly coupons and catalogs.

Though tablet has a strong reputation as being one of the most important devices for mobile commerce, this research didn’t indicate that the contribution from that device was any greater than its ownership level. In fact, if anything, considering that there are 80 million tablet owners in the United States, this research suggested that the contribution was actually less than its availability.

That discovery from BI Intelligence supports what comScore has discovered, suggesting that when all is said and done, it is smartphone shoppers who are spending a larger amount of money over the span of a quarter than those who are hitting the mobile commerce websites using their tablets.

Even though there has been a massive influx of shoppers using mobile commerce, it is still desktop users who will be spending the most, according to this research. It remains the consumers using their laptops and desktop computers who will drop the most money while shopping online. In fact, during the first quarter of the year, they spent an average of $274 each, where the tablet shoppers spent an average of $91 and smartphone shoppers spent $139.

Data highlights growth of mobile commerce in the US

Mobile commerce has become a major interest for many companies around the world. Consumers are becoming more comfortable with the idea of paying for goods and services with nothing more than a mobile device, which has lead companies to become more inclusive when it comes to the matter of mobile commerce. In order to understand why companies are showing so much interest in mobile payments, one must understand how many people, in the U.S. alone, own and use mobile devices regularly.

Studies show growth in tablet ownership

The Pew Research Center has teamed with the U.S. Census Bureau to release a number of studies concerning smartphone and tablet ownership as well as how these devices are used by consumers. These studies are part of the Pew Research Center’s Internet & American Life Project. According to the data contained in these studies, 34% of U.S. adults own a tablet device. This figure rose by 18% in May of 2012 as tablets began growing more popular in the mobile commerce field.

Tablets appeal to those interest in mobile commerce

Tablets are often considered more useful in mobile commerce than smartphones. This is due to the fact that tablets allow for a more comprehensive online shopping experience. Smartphones feature small screens than tablet devices, making it difficult to navigate some e-commerce sites. Tablets allow for more control in the mobile shopping experience, and an enjoyable experience is often enough to ensure than consumers continue participating in mobile commerce.

Mobile commerce expected to continue growing

The studies show that smartphone owners still outnumber those with tablets, but consumers favoring either device still show strong interest in mobile commerce. Both devices are heavily used for purposes such as social networking and entertainment, with mobile commerce showing strong growth over the past two years. Mobile commerce is expected to continue gaining momentum as consumers continue to grow more comfortable with making payments on their mobile devices.