Tag: tablet commerce

Amazon, the leading retail sight among American consumers, has seen tremendous traffic increases.

According to a recent comScore analysis, the leading online retail store in the United States, Amazon, has increased its site’s visitor access by 42.9 million visitors exclusively over smartphones and tablets, over the month of June, alone.

This suggests that over one quarter of the shoppers at Amazon are shopping over these portable devices.

Among all of the 143.9 million people who made up the total digital audience at Amazon, a whopping 29 percent were mobile commerce only. When the visitors who visited the site from both desktops and either smartphones or tablets were taken into account, the total mobile audience was greater than that of the audience that used desktops exclusively.

It is important to note that Amazon isn’t even a leader in terms of the size of its mobile commerce audience.

The massive online retailer is not one of the largest mobile commerce only audiences in terms of their percentages (that is, as a percentage of their total audience). For example, Target had a mobile only audience of 37 percent, and Ticketmaster boasted 39 percent. Those were the second and first place companies, respectively. In third place was Best Buy, which had a mobile commerce only audience of 35 percent.

At the same time, other online retailers did not enjoy exactly this degree of boost from mobile commerce, however for all of the sites that were considered in the study, smartphones and tablets remained an important driver for what look to be incremental visits. This helps to better illustrate precisely how important the smartphone and tablet optimized shopping experience has already become.

It has been speculated that Amazon may have opened its Amazon Associates program to app developers in order to help to better capitalize on its mobile commerce strength. This will give developers the opportunity to advertise on their apps and link to actual Amazon products, earning themselves a cut of any sales that are made as a result. This could help to place the online retailer in direct and powerful competition with Google and Facebook.

Sometimes a successful campaign is simply a matter of following the right tips.

There are many different ways to implement mobile marketing, and the variety of options and techniques is leaving many companies scratching their heads and wondering how to go about doing it properly so that they will best engage with consumers.

Though one must always look at the big picture, the details should also not be forgotten.

Mobile marketing is already everywhere, and there are just as many brands who are using it successfully as there are companies that are missing the point. All too many marketers are making the common mistake of believing that reaching consumers on smartphones and tablets is exactly the same as regular online efforts via PCs, except on smaller screens. Unfortunately, nothing could be further from the truth.

Mobile marketing is its own unique form of advertising and promoting and should be addressed that way.

Once you accept that knowledge, you can move on to learn the best tips for making sure that your own campaign will be successful. This will allow you to obtain the very best results for every dollar you spend on the channel, and to reach out to a wild world of consumers that you may never have been able to access without the use of their favorite devices.

Mobile marketing is important now, but it is about to become critical.

Allowing your business to learn the ropes now will give you a significant advantage over the competition when it becomes vital to existence. Use the following tips to help to get started in these efforts:

• Have a mobile website – whether designed specifically for smartphones and tablets, or optimized – and make sure that it is compatible with all of the platforms on the mobile devices used by your customers.

• If you use SMS messaging, make your messages powerful and succinct. It must be short and drive them to act, attracting their attention and converting them.

• Use QR codes and implement them properly. All printed ads should contain one of these mobile marketing barcodes so that smartphone users can follow the URL that you have provided, in a more convenient way than having to type it in.

• Make your mobile marketing worthwhile. Give consumers a reason to pay attention, read your ads, or scan your QR codes, by offering exclusive discounts, coupons, offers, content and opportunities.