Tag: tablet commerce

Mobile commerce more appealing to retailers than shoppers this holiday season

| September 30, 2013

Most consumers haven’t yet warmed to the idea of purchasing over their smartphones and tablets.

Despite the fact that this will likely be the biggest year (by far) for mobile commerce during the holiday season, the latest research is still showing that most consumers are less than enchanted with actually making a purchase through the use of their devices.

The research results were recently revealed by ICM, and were published in Retail Week.

The ICM research showed that 60 percent of all shoppers don’t plan to use mobile commerce at all throughout the length of the holiday shopping season. That said, one third of the respondents to the survey do plan to use their devices in at least some way as a part of the overall shopping process.

At the same time, the survey also showed that the future is looking very bright for mobile commerce.

Mobile Commerce Survey - Holiday ShoppersWe may not be there yet, but things are looking very promising in the not too distant future, due to younger consumers. It is that age group that appears to be the most open to purchasing through mobile commerce. In fact, 14 percent of those between the ages of 18 and 34 are expected to conduct a considerable amount of their Christmas shopping using smartphones and tablets.

A number of retailers have already been discussing their predictions regarding mobile commerce over the winter holiday shopping season. According to Andy Street, the managing director of John Lewis, there is already a 40 percent share of site traffic that comes from smartphones and tablets, so they are gearing up for a Christmas season that is heavily mobile. He stated that “Purchasing from desktop is moving to mobile. It is at 40% and growing very rapidly and we expect to see that moving forward again,” and added that “We are preparing for what we anticipate will be the UK’s first ‘mobile Christmas’.”

Home Retail, the parent company of Argos, has also applauded mobile commerce. Last week, it shared its own figures, saying that there has been an increase of 133 percent in sales over smartphones and tablets, and that 17 percent of its total sales in the second quarter were from these devices.

Tablet commerce is a vital part of retail online shopping

| September 13, 2013

When it comes to making sure that shoppers will continue buying from the website, it must be properly optimized.

The latest data is now indicating that tablet commerce is skyrocketing in importance, as the ownership of these devices has blasted off by 282 percent over the last two years, and a growing number of those gadget owners are shopping over these smaller screens.

Retailers are being advised to make sure that their online experience caters to the devices preferred by their customers.

Shoppers are using tablet commerce both for making purchases as well as for researching products that they will later buy over their laptops and desktops, or in person at a brick and mortar shop. Although when it comes to mobile devices, smartphones have the greatest penetration, by far, the penetration of tablets is rapidly growing, and many reports are indicating that they are providing a far more appealing shopping experience for the consumer.

These consumers are responding positively to tablet commerce and are making more expensive orders over these devices.

Tablet CommerceThis rise of tablet commerce is giving retailers the opportunity to provide a much stronger mobile experience to their shoppers, as the slightly larger screens make it easier to navigate sites and view images of products. It is also easier for descriptions to be read.

The increase in tablet commerce is also vital to retailers seeking to remain competitive as it is rocketing forward at the same time that desktop commerce has been slowly, but steadily, declining. Consumers are responding very strongly to the ability to conveniently and instantly view goods and services that they are considering for purchase. Owners of these devices have a greater likelihood to shop online than many other types of device owners.

Recent data has indicated that 33 percent – that is, one in every three – device owners use their gadget for tablet commerce purchases. Moreover, Adobe has recently released a statistic that has suggested that the user of a tablet is likely to spend twice as much while shopping online than one who is using a smartphone. Clearly, this makes the larger screen consumer a highly valuable one.