Tag: starbucks smartphone payments

Mobile payments US transactions led by Starbucks

The coffee giant is leading the way in this market as 10 percent of its American purchases use smartphones.

Despite the fact that Starbucks doesn’t have the most generous loyalty or reward programs around, it has most certainly been able to attract the largest number of people to its mobile payments program in the United States.

The minimalistic rewards program does not seem to be doing any damage to the willingness of its customers to pay with smartphones.

The company is continuing to draw new customers and a surprising number of them are using mobile payments to pay for their purchases, even in the United States, which is one of the markets in which the least growth and adoption have been seen. The café chain has continually broken the mold, not only by being successful with the transactions as a whole, but also by doing so using various different types of technique.

Mobile payments have seen considerable struggle with adoption in the United States.

Starbucks Coffee - Mobile PaymentsGiants in the industry such as Isis and Google Wallet have essentially fallen flat, so far. Though Square is doing well, it requires mobile devices on the side of the seller, not the consumer. Starbucks, on the other hand, has experienced continual and rapid growth since it first introduced the transaction method.

Ten percent of all American transactions at Starbucks are currently completed using a smartphone. The company has been working very hard to be able to popularize mobile payments and it has managed to overcome the lack of trust that smartphone users have in the security of their devices by basing the system on rechargeable gift cards instead of relying the use of credit or debit cards through their devices.

That said, the actual reason behind the success of Starbucks mobile payments has yet to be identified. Though some have proposed the reward program associated with it, most would agree that it is not a very big incentive. Others feel that it is more convenient than paying through more traditional means. It has also been proposed that the demographic that buys coffee through that chain is also the same one that is more willing to give new technologies a try. Whatever it is, other American companies have yet to replicate it.

Mobile payments make up 10 percent of U.S. Starbucks transactions

One in ten purchases made in the coffee shops across the United States are made using smartphones.

According to the coffeehouse chain’s own statistics, which have just been released, mobile payments are now accounting for over ten percent of all transactions that are made within its American stores.

The purchases are being made over Android, iPhone, BlackBerry devices in the United States.

The Starbucks Card Mobile App allows customers in the coffee stores to be able to pay for their coffees and treats through the use of their smartphones with mobile payments based on barcode scans at the checkout. The chief financial officer at Starbucks, who is also the chief accounting officer, Troy Alstead, explained that this method of paying for products is “a very sticky transaction by virtue of the fact that people have preloaded their money that we hold for them in anticipation of that coming transaction.”

Alstead explained that mobile payments also provide the opportunity to gain an understanding of their customers.

Starbucks Mobile PaymentsHe explained that by using mobile payments, it gives Starbucks “an ability for us to harvest that information and really determine the most effective ways over time to understand our customer to target products toward them and the appropriate ways to reach them with our messages.” He also noted that in total, the transactions made using the Starbucks Card – using both the mobile app and the actual plastic card – make up nearly a third of all of the purchases made in the United States.

Recently, the company said that the card is now making up approximately 4 million mobile payments transactions every week. This is twice the 2 million transactions that were occurring by the end of 2012 every week. Furthermore, the purchases made over the Starbucks Card Mobile App are now making up a much larger proportion of North American digital wallet transactions than their primary rivals, such as the high profile Isis and Google Wallet. This, according to data issued by Berg Insight earlier in June.

CEO of Starbucks, Howard Schultz, has stated that the company will be boosting its m-commerce services throughout the year and that mobile payments are only expected to grow.