Tag: South Africa mobile commerce

QR codes help the growth of mobile commerce in South Africa

| May 11, 2015

QR codes are having an impact among South African consumers

QR codes have had a major impact on mobile commerce in South Africa. These codes have become a very prominent tool in the mobile commerce space due to how easy they are to use and produce. The codes can direct consumers to a wide variety of digital information, but can also be used to initiate a mobile transaction, making them ideal tools to merchants that want to sell products to mobile consumers quickly.

Research shows that consumers are using codes for a variety of reasons

World Wide Worx, a technology research firm, has released analysis that shows that more than 2 million people in South Africa are using QR codes via mobile applications. These codes are being used for a wide range of reasons, such as adding a person’s contact information to a messaging app. They are also being used to sell products to mobile consumers. When scanned, these codes can provide information on particular products, while also giving consumers the option to purchase the products that they are interested in.

Young consumers show the most interest in QR codes

QR Codes - Mobile CommerceNotably, QR codes are most popular among those between the ages of 25 and 34. These consumers are more comfortable with the concept of mobile commerce and believe that these codes are effective tools to engage in this sector. The codes are also praised for their social aspects, as they have become quite popular among social media users in South Africa. The codes can be programmed to store contact details and other such information.

QR codes help power growth of mobile commerce

Consumers in South Africa have shown a great deal of interest in mobile commerce. New payment platforms have managed to win the support of these consumers and retailers are beginning to take notice. As such, merchants are looking for ways to embrace the concept of mobile commerce and some have begun turning to QR codes in order to do so. Some had predicted that QR codes would die off in the coming years, but mobile commerce may have saved these codes for the time being.

PayGate predicts explosive growth in the mobile payments space

| October 16, 2014

Half of all card payments may be mobile within the next five years

PayGate, a payment service provider, believes that half of all card payments will become mobile within the next five years. The company recently added Zapper to its mobile payments systems, allowing it to reach a larger demographic in South Africa. PayGate has been taking steps to establish a stronger presence in the growing mobile commerce space. The company believes that the mobile world will see explosive growth in the coming years.

PayGate continues to work to provide its clients with the ability to accept mobile transactions

As a provider of payment services for online businesses, PayGate has a vested interest in becoming more mobile-centric. The company wants to ensure that its clients have the ability to engage mobile consumers effectively and is working to make new tools available to these clients. QR codes are part of PayGate’s push into the mobile space. The company suggests that these barcodes have become one of the most useful mobile commerce tools, due largely to their simple nature and the fact that they can be produced at little expense.

QR codes are becoming effective mobile commerce tools

Mobile Payments growthQR codes have long been used in marketing. These simple barcodes can be scanned by nearly every smartphone currently available and have served as an effective way for retailers to engage mobile consumers. Over the years, these codes have become mobile commerce gateways. Retailers have been using them to facilitate mobile payments, and QR codes have lead to the rise in “pop-up” stores in many parts of the world. These stores use QR codes to sell products that can be delivered to a shopper’s home.

Mobile commerce is gaining traction throughout South Africa

In South Africa, mobile commerce is becoming more popular. The demand for mobile shopping and payment platforms is growing among consumers as smartphone penetration increases. Companies like PayGate have a lot to gain by enabling other businesses with the ability to accept mobile payments, especially as the mobile space continues to see aggressive growth over the coming years.