Sony sets sights on mobile games
Sony has made a major move in the mobile games space. The acclaimed Japanese company has been struggling to promote its Playstation Vita, which was launched last year and has since underperformed in the global market. The Vita was billed as a new generation for mobile gaming, but failed to attract any significant attention from consumers. Sony believes it may have found the solution to this problem and has begun tapping into the mobile games space.
Vita may find some traction in mobile gaming
Mobile games have been a resounding success among consumers. Millions of people around the world have mobile devices and most of these people play mobile games at some time during their day. The popularity of mobile games could be a saving grace for the Vita, but encouraging mobile developers to make games for the handheld console has been somewhat tricky in the past.
Sony waives licensing fee for indie developers
Sony has announced that it will be waiving the $99 licensing fee for the Vita for mobile developers. This will allow developers to make games for the Vita without having to invest any money into the console or its software development kit. Sony believes that this will open up the Vita to a wide range of independent developers, many of whom often receive strong support from consumers. These developers, who often work with limited budgets, may be able to find the success they seek by creating ambitious games for the Vita platform.
Mobile games may not secure success for Vita
Though mobile games are popular, there is no way to guarantee that these games will bring success to the Vita. The handheld console has, thus far, failed to compete against Nintendo’s mobile consoles. While the Vita does offering some attractive hardware, its limited number of games and relatively high price tag have not been well received by gamers.
Mobile games are beginning to hold sway over the game industry as a whole
The game industry is currently experience a monumental shift as a new generation of consumers and technology enter into prominent markets around the world. For the past several decades, the game industry has been solely focused on console platforms, as well as PCs. The advent of mobile technology changed that focus, however, especially as advanced smartphones and tablets became extremely popular. Mobile games have quickly become one of the most lucrative aspects of the game industry, which has encouraged developers to swarm to the mobile space in order to take advantage of this popularity.
Developers beginning to swarm the mobile space
A few short years ago, mobile games were considered little more than novelty. They have, however, become one of the most successful fields in the game industry. Consumers around the world have shown that they are exceedingly interested in mobile games of all types, sinking hours upon hours of their times into games like Angry Birds and Temple Run. As these games find more and more traction among consumers, a growing number of developers are breaking away from publishers in order to establish their independent pedigree, much to the delight of consumers.
Consoles may be in for a tough fight
As developers find more success with mobile games, they are beginning to hold more power over the game industry. The industry has long been dominated by consoles, such as the Playstation and Xbox, but mobile devices are threatening to dethrone these platforms. A new generation of consoles is expected to be released sometime this year by Sony and Microsoft, but whether these platforms will be able to compete with mobile games has yet to be seen. ABI Research, a leading market research firm, suggests that competition with mobile games may be fierce.
Research firm suggests that mobile games are cutting into console opportunities with casual gamers
According to ABI Research, mobile games have diminished the opportunities available to consoles in the casual gaming market. Mobile games have introduced consumers to a new business model, wherein they can get the games they are interested in for free or for a very small fee. In general, mobile games that do cost money are $5 to purchase, at their most expensive. The vast majority of these games, however, are free. Many of these games do have in-app purchases that are, at times, somewhat controversial with some consumers, but these have not diminished the appeal of mobile games in any significant manner.
