Adding this increasingly popular network to online and mobile efforts can make a considerable difference.
As Google+ continues its climb up the ranks of social media marketing networks, a growing number of experts in the industry are beginning to call it essential instead of simply appealing as a part of an overall strategy.
The platform currently sits in the second most popular spot, having recently surpassed Twitter.
For social media marketing companies, this represents an important potential shift toward Google+, where it had not previously been seen as vital as a part of a campaign or strategy. The fact that the platform currently boasts over 343 million active users simply cannot be overlooked any longer.
Though older social media marketing strategies may still be holding out, it is only a matter of time.
According to Daily Deal Media junior editor, Megan Bildner, the majority of businesses still think of Google+ as “irreverent” when it comes to social media marketing to consumers. She went on to say that instead of focusing their attentions on the network, they have been looking to other popular options such as Facebook, Twitter, and LinkedIn, which have been in existence for a longer period of time.
However, Bildner also went on to write that though this could still be working at the moment, the rapid rise of Google+ is changing the social media marketing environment and businesses need to start paying attention to the new reality. Bildner says that there is a powerful reason that Google+ has been able to achieve the rapid successes that it has seen, and that is that their number of active users is rapidly on the rise.
She also pointed out that through that network, “business content ranks higher when posted on Google+, they have a different approach to marketing and Google’s future will change how integrate all the necessary apps in our life.” From a social media marketing and search engine optimization (SEO) standpoint, that represents critically important issues to any business that hopes to succeed online and over mobile.
Social media marketing companies are increasingly making the connection that this network must be a part of their mix, and that failing to do so could potentially leave them falling behind the competition.
Facebook sets sights on mobile technology
Facebook has become one of the world’s most used social networks and has shown aptitude in adapting to the evolution of the Internet and the advent of mobile technology. Even amid scandals concerning user security and privacy, Facebook has managed to retain its position in the world of social media. In order to continue being considered a leading social network, Facebook is having to become more mobile; accessible to those that access the network solely from a smartphone or tablet. As such, Facebook has begun reaching out to mobile developers.
Social networking is becoming increasingly mobile
Over the coming months, Facebook will be hosting a series of events that are designed with mobile developers in mind. More than half of the network’s 1 billion active users access the network through mobile devices. Facebook notes that mobile advertisements made up 23% of its advertising revenue in the fourth quarter of 2012, up 14% over the previous quarter of the same year. Becoming more mobile friendly holds major potential for Facebook that the network is eager to take advantage of.
Events will allow Facebook to engage mobile developers
Through its upcoming series of events, which will be held around the world in major cities like New York, London, and Seoul, Facebook will reach out to mobile developers that are interested in social media. The network will help developers make use of its software development kits in order to create innovative services that are designed to promote social interaction with Facebook users, including large businesses. The events are also a good chance for developers to get face time with Facebook leaders, giving them an opportunity to find work within the company.
Social networking becoming more competitive as consumers become more mobile
In recent years, Facebook has been losing much of its clout to rival social networks, such as Twitter and Instagram, despite the fact that the company owns the latter. The current generation of consumers appears to be more interested in mobile technology, and Twitter is one of the social media networks that is best suited for the mobile space. In order to compete, Facebook is prepared to make drastic changes to its network, putting more emphasis on mobile consumers. How this will be received by the large number of people that do not access the social network from a mobile device has yet to be seen.
