Tag: social media popularity

Social media marketing is primed to continue growth

Social Media Marketing GrowthA recent study has shown that the increased use of networks in India will soon cause the sector to take off.

Though social media marketing is already a tremendous affair in many parts of the world, it has yet to truly take off in India, where the network influence is still considered to be in its infancy.

A recent study has shown that the use of this communication is finally starting to take its first steps in that country.

That being said, it looks like Facebook is and will continue its dominance over social media marketing in the country. A recent report issued by the Internet and Mobile Association of India has revealed that among all users of social media in the country, 97 percent use Facebook. Moreover, the average frequency of use over mobile is every day of the week.

Though this isn’t surprising to many, social media marketing itself has yet to take off there.

These numbers may seem normal for many countries where Facebook, Twitter, Google+ and others have already made themselves mainstream, but this is representing a considerable shift from previous years in India, says the founder of Brandologist, Saurabh Parmar, who is also a digital marketing professor.

At the same time, Parmar has questioned the accuracy of previous studies that have been performed regarding social media marketing and the use of the networks as a whole. In this most recent data from the Internet and Mobile Association of India, the data shows that there are 62 million users of social media as a whole in India. However, according to Facebook’s own data – not used in the study – there are 62 million Facebook users.

That would suggest that every single person who is using social media in India is also using Facebook, and it has called the accuracy of the study into doubt.

The study also placed Google+ as the second most popular place for consumers to be exposed to social media marketing. It said that approximately 35 percent of the number of network users are using that platform. However, Naga Chokkanathan pointed out that “If this is true, then this is a surprise. All along we were thinking that social media are dominated by people from big cities, and we have been targeting content, advertisements and offers for them.” Chokkanathan is a social media and customer experience management consultant.

All in all, what could be agreed upon is that there is a great deal of potential for social media marketing in India, and that the surface has only been scratched so far.

Social media marketing is going well for Facebook on iPhones

social media marketing iphone appThe app for the biggest network in the world is now installed on 70 percent of these Apple smartphones.

A newly released report is underscoring the fact that social media marketing is an ideal fit in the mobile environment, as it discussed the considerable role played by Facebook on one of the top smartphones worldwide, the iPhone from Apple.

The report looked into the importance of the network on this popular mobile device.

This publication was created with data that was gleaned from Benedict Evans, an analyst from Enders Analysis. It helps to provide a more thorough understanding of the influence that social media marketing has on mobile commerce and consumer behaviors. Specifically, it looks at the relationship between the use of the Facebook app and the iPhone smartphone.

The social media marketing app is easily among the most commonly used on a worldwide scale.

Back in September 2012, Evans had released the social media marketing news that Facebook’s smartphone app had achieved 470 million users. That said, it was its use on the iPhone that was especially important, as it was those users who were especially likely to download the application.

At that point, there were already more than one billion people registered with Facebook. The install base on iPhones in that month was an estimated 200 million. The recent social media marketing report has been able to extrapolate from this information that there is, therefore, a tremendous 70 percent market penetration among the users of that device.

This also means that the social media marketing app penetration of Facebook within iPhone devices is considerably higher than that among Android smartphone users. The report suggested that this could be an issue of geography, as many users of Android devices live in emerging markets where the use of the social network is considerably lower.

However, the authors also indicated that even among those on Android who do have the app, the engagement level is notably lower. It was speculated that this could reflect a quality issue with the social media marketing application on that operating system. Equally, Evans stated that there is another trend that this data has clearly identified, which is that the “Use of smartphone apps is surging as a share of Facebook, up from 240 million in September 2011 (30% of the total) to 470 million (44%) in September 2012.”