social media marketing Archives ⋆ Page 29 of 58 ⋆ Mobile Commerce Press

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Social media marketing to play vital holiday shopping role

BWild | November 20, 2013

The same report that provided this insight also forecasted the importance of mobile commerce.

As the third quarter showed that online retail experienced a year over year increase of 13 percent, a growth rate that is notably higher than the overall retail environment, mobile commerce is rising approximately twice that fast, and social media marketing is playing an important role in that growth.

Both of those two factors will be making a considerable impact on the decisions and habits of holiday shoppers.

At the same time, the importance of social media marketing and of mobile commerce will also represent some massive changes in the way that consumers are informing themselves and spending their money throughout the holiday shopping season. This, according to comScore, a digital measurement and analytics provider.

comScore revealed its latest social media marketing data and predictions at a recent webinar.

Its predictions regarding the impact of social media marketing on the decisions that shoppers are making, and of the impact of mobile commerce throughout the holiday season were shared at the U.S. Online Retail Economy Q3 2013 webinar.

There, it was explained by the comScore vice president of marketing and insights, Andrew Lipsman, who was also a panelist, that the top themes that were coming into their own in this year’s busiest shopping season are “what I call the 4 S’s – social commerce, smartphones, sit-back shopping, and showrooming.” In terms of social media marketing, he pointed out specifically that the influence of Pinterest is growing and that the usage of this network is increasingly based on smartphones and tablets.

Aside from the importance of social media marketing over Pinterest, Twitter was also identified as being “important”. That said, when it comes to building brands, Lipsman stated that Facebook is maintaining its dominant position.

Social media marketing in order to encourage offline, electronic, and mobile commerce was shown to have three primary benefits, which include engagement, amplification and fan reach. This can play a very important role in a retailer or brand’s ability to communicate with consumers and encourage them to buy. At this time of year, this can make this technique a vital part of success.

Social media marketing on mobile could boost Twitter value

BWild | November 11, 2013

The growth over smartphones and tablets could make its IPO price a bargain in the long run.

Twitter, the social media marketing network giant has announced that it intends to increase the proposed price for its initial public offering (IPO) which is expected later on this week.

This helps to illustrate the enthusiasm that the company is experiencing as its IPO grows nearer.

As Twitter talks to prospective institutional investors about its future as a network and in social media marketing, it is clear that they are receiving a considerable response. This has caused buyers to wonder whether they should be looking at this new price as an opportunity.

Last week, it looked as though the price per share would be much different for this social media marketing company.

The IPO stock price had originally been estimated to be somewhere between $17 to $20 per share. This had investors extremely enthusiastic about putting their money behind this social media marketing company, as it appeared clear that the price would rise. However, the bankers from Twitter are now raising the price range so that it will now land between $23 and $25 per share.

That said, even though the new valuation may have cause investors to hesitate before moving forward with the social media marketing company, it does look as though they are still interested. The reluctance, at first, was quite pronounced, but even at the higher end of that price range, it still looks as though it could be quite a profitable opportunity over the longer term.

If one considers the next twelve months for the social media marketing network, it is quite a hefty valuation to have assigned the company. However, as an investment into the future and not into the short term, this could be a substantial chance to watch prices rise.

This is especially true because it is well known that the ads on Twitter have only barely touched on their full potential and that social media marketing is due to explode. Some in the industry have even predicted that Twitter may take Facebook’s position, next year, as the leader among the network giants.