Tag: social gaming industry

Social gaming market in US 2015 to grow at a CAGR of 19.63% by 2019: Market Research Store

About Social Gaming

Social gaming refers to playing online games on social media platforms, networking sites, or social media applications. Social gaming market in the US to grow at a CAGR of 19.63% over the period 2014-2019. It was born as a result of the collaboration between the social networking site, Facebook, and the popular game, Farmville, which was developed by Zynga in 2009. Following the success of Farmville on Facebook, social gaming became increasingly popular across the globe. The social gaming market in the US is one of the biggest markets worldwide. Most of the vendors focus on this region for launching better and more creative games. For instance, games such as Candy Crush Saga and FIFA series immediately witnessed an increase in their gamer base following their launch on social media platforms in the US. An increasing number of people have accounts on social networking sites and other platforms, which is the primary reason for the popularity of social gaming in the US.

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Covered in this Report

This report covers the present scenario and the growth prospects of the social gaming market in the US for the period 2014-2019. To calculate the market size, the report considers revenue generated from the three segments of the social gaming market in the US, namely, virtual goods, advertising, and lead generation. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

Social Gaming Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of social gaming market in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Our analyst researched the following companies as the key players in Social Gaming Market in the US 2015-2019: Electronic Arts (EA), King Digital Entertainment, Peak Games, Wooga and Zynga

Other Prominent Vendors in the market are: Arkadium, Crowdstar, DeNA, GREE, Kabam, Peak Games, Playdom and Pretty Simple Games

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Commenting on the report, an our analyst said: “An increase in the number of gamers and intense competition among vendors has been motivating vendors to make use of gamer data for game development; analytics gives them important insights about social gamers. This has become particularly relevant as competition in the market will only increase. Vendors have to develop and publish games that will capture and retain gamers. The intelligent usage of analytics would empower vendors to transform social networking into social intelligence and enable them to develop marketing strategies to increase their visibility and enhance brand image. Several companies have started using the social network community as a testing ground to check the feasibility of their new business ideas.”

According to the report, competition with friends is the topmost reason for gamers to choose social gaming, and with the increase in the number of friends on social media, gamers will be able to compete with a larger number of friends in the network. The other reasons for the rise in the number of social gamers in the US, in decreasing order of importance, are socializing and interacting through games, user-friendly gameplay, and game tournaments.

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Further, the report states that the market faces stiff competition from PC games, cellphone games, and games played on other handheld devices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Social gaming picking up momentum

social gaming picks up momentumSocial gaming represents several potential benefits

Social gaming is gaining ground both online and on mobile platforms. These are a new breed of game that have a strong focus on community and typically have a very close link to some kind of social networking site, like Facebook or Twitter. The vast number and variety of games in this genre belies the fact that social gaming is a relatively new trend. In a short amount of time, the genre has become a very promising market, with more than half of all social network users playing a social game of some kind.

Report highlights growth of social games

eMarketer, a leading marketing research firm, has released a new report concerning the growth and emerging trends seen in the social gaming sector. The report predicts that more than 141 million people in the U.S. alone will be playing social games of some kind by 2014. Another 101 million people are expected to play social games on their mobile devices over the coming years. The report also notes several trends concerning social gaming that may part of the reason this genre has become so popular with advertisers and not just consumers.

Social games prove popular among advertisers

The report notes that in-game advertisements are 100% viewable by gamers, making their exposure to these advertisements exceedingly high. Given the fact that many social games are designed to keep players engaged in the game itself for as long as possible, these advertisements have a high probability of interaction with consumers. Another aspect of social gaming that makes the sector attractive to advertisers is the fact that most social games are available on a wide variety of platforms. Mobile devices are not the only platforms that can play social games.

Social gaming has some catching up to do

Social gaming is on its way to becoming a massive and influential market. eMarketer suggests that social gaming will become a thriving enterprise in the coming years. Game developers have already put a strong emphasis on social games, but the appeal of this genre has not yet matched the allure of mobile gaming and other traditional focuses on the game industry as a whole.