Tag: smartphones

Wearable technology hack prevention taken on by Wichita State profs

The professors have already received $380,000 in funding to help them to accomplish their research.

Two professors from Wichita State University have now received $380,000 in funding in order to discover whether wearable technology is as safe as it needs to be for mainstream consumer use.

The idea is to determine if this latest mobile tech craze is revealing more about people than they know.

The use of wearable technology – such as smartwatches, wristbands, fitness trackers, smartglasses, and others – is starting to grow. It remains somewhat of a niche market, but it is definitely growing to the point that it has the potential to be the next multimillion dollar tech craze. That said, as has been the case with every other form of connected computing, there is a chance that cyber attacks could occur with these devices, and that they could end up revealing far more about the wearers than they realize.

Therefore, the two profs are now aiming to keep wearable technology ahead of wrong-doing hackers.

 Wearable Technology ResearchAccording to Murtuza Jadliwala, he and his team are “actually investigating the cyber security and privacy issues linked to wearable devices.” The funding for this project came in the form of a grant from the National Science Foundation. In this project, Jadliwala – who is a computer scientist and electrical engineer – and Jibo He, a psychologist and computer scientist, will work together with their team in order to find out if smartphone, smartwatch, and fitness tracker sensors are revealing too much information about their users.

Jadliwala stated that “What we are trying to study is, data available from these devices, what kind of additional private information can be inferred from this data?” These professors aren’t trying to look at whether or not hackers will be able to break into a device to steal personal information. Instead, what they are trying to determine is how accessible the sensors on wearables are to others, when they are meant to be tracking the wearer’s health information, location, and even the keystrokes entered when typing a search, login, or password.

They also want to see if the motion sensors inside wearable technology can reveal what is being typed into a smartphone. According to He, this is “So we’ll know who you dialed to or we’ll know what’s your password of your email or how to unlock your smart phone.”

Mobile Commerce is growing faster than traditional online shopping – study by Coupofy

As smart mobile devices take their hold on the general population and make shopping easier through apps, mobile commerce is on track to grow 300% faster than traditional eCommerce by 2016.

Coupofy.com, a leading database of online coupon codes has observed mCommerce’s growth firsthand. In 2014 there were 560 million mobile coupon users who redeemed 16 billion coupons, this is expected to rise to 1.05 billion users and 31 billion coupons by 2019!

Data researched by Coupofy suggests that between 2013 and 2016 mobile shopping will have grown 42% compared to regular eCommerce’s 13%, and mobile users will spend a total of $600 billion in 2018, a 400% growth from 2014’s $200 billion.

Denmark, Norway, Sweden, China, and Spain are leading this growth, each seeing a rise of around 50% in mobile shopping popularity between the same time period. Emerging markets like India and Taiwan saw a 60% increase between 2012 and 2014 as mobile devices became more prevalent among their populations.

There has also been a parallel increase in overall mobile internet revenue streams, with more consumer apps being paid for, more businesses adopting mobile based work environments, and subsequently more advertisers and investors spending their budgets on targeting mobile users.

It’s no surprise that leading traditional eCommerce site Amazon.com is leading the charge in mCommerce, with 110% growth in 2014, earning revenues of $16.8 million. They are followed by the likes of Apple ($14 billion), Chinese store Jingdong Mall ($5.8 billion), Google Play ($4.4 billion), and QVC ($1.86 billion).

With increasing mobile device use among lower income consumers in Asia, their huge populations are set to account for almost of half of mobile spending by 2018. Some 68% of all Chinese online consumers say they have already shopped with a smart phone.

The most lucrative mCommerce market is Computer/TV/Multimedia, managing an average order value of $212. Apple Users spend on average $15 more than Android users per transaction, while Tablet users spend $36 more than their smartphone cousins. In the battle of the sexes men spend $24 more than women, but women spend the majority of their money on clothing & accessories while men prefer sports products.

Proving that user friendliness is a key driver of mCommerce growth, mobile users prefer shopping apps to their device’s browser.

This exciting new data can be seen in full with the following Coupofy infographic: http://www.coupofy.com/blog/mobile-commerce-growing-300-faster-than-ecommerce-infographic

Mobile Commerce is growing faster than traditional online shopping