Tag: smartphone augmented reality

AR is becoming increasingly popular, with more invested into this tech than ever before.

There are many forms of technology that are taking off in the mobile sphere, and among them, a great deal of attention is being focused on the augmented reality app and the potential it has for a range of different purposes.

From real time guides for mechanics and surgeons to digital consumer products, it has potentially limitless uses.

This year, there will be an estimated investment of $670 million into the development of an augmented reality app of one form or another. These applications can be as serious as those providing guidance to heart surgeons who need to be able to track the location of various circulatory pathways, to jet engine repair instructions, to entertainment as seemingly simple as telling children’s bedtime stories or bringing a child’s drawings to life.

These two categories of augmented reality app forms are considered to have equally lucrative potential.

The Colorapp, for instance allows a child to be able to color in printable drawings that appear to then spring to life when they are viewed through a smartphone or tablet that is running the application. Of course, this is far from the only digital toy that uses this tech for kids. Tocaboca provides another range of AR options, including the Toca Hair Salon Me, the Toca Doctor, and Toca Builder, all aimed at entertaining children.

This is quite appealing to parents, as well, who enjoy the fact that their children have a highly appealing and entertaining option that is non-competitive, open-ended, and that does not include violence – an achievement that is increasingly rare in today’s children’s toy marketplace.

For adults in business, on the other hand, there are also some applications that can help to bring back appeal in areas that could otherwise be rather drab. A traditional line of slides can be dressed up for the audience using eMaze, which provides a range of professional looking templates that enhance a presentation.

It is expected that this type of augmented reality app, as futuristic as it seems today, will be nearly commonplace by the end of next year as a growing number of companies discover ways that they can use it to appeal to customers and clients.

A furniture store in Halifax, Canada is using AR tech to help consumers to picture furniture in their homes.

Many consumers find the process of buying furniture to be a very challenging one, but a store in Halifax, Canada is using augmented reality to help their customers to better picture the way that furniture will appear within their own homes so that they can choose the perfect piece, every time.

The store is using the tech to help to ensure that each piece will not only fit, but that it will look good in its position.

This use of augmented reality can make it much easier for a shopper to be able to know how the finished room will appear, even while still standing in the furniture store. This helps the consumer to overcome the barrier that is often faced when they have to try to picture the piece in the space based on their memories and imagination.

The store is called Lighthouz, and is using augmented reality to assist its smartphone carrying customers.

The company created its own mobile app that leverages augmented reality technology that allows consumers to move about the furniture in their room through the use of the projected image on the small screen. This helps them to obtain a three dimensional concept of how the piece will appear within the actual space.

The owner of Lighthouz, Denise Kroll, explained that “Some people are comfortable buying online, but for many seeing the furniture in person is critical.” She added that “That’s why we’ve complimented our online store and large showroom with this helpful app.”

Kroll explained that the augmented reality allows the customers to view furniture visualizations that are scaled perfectly so that the shopper will be able to know with a good level of confidence that the new piece will not only fit into the space as they had hoped, but that it will look good there, as well. The app also gives users the ability to snap pictures and videos of the furniture that they are considering so that they can share the images on social media. This gives them the opportunity to receive the opinions of their friends and family.