Samsung Pay to be available on less expensive Samsung devices
Samsung Pay, the new mobile payments service from Samsung, is expected to launch in the United States next year. The service will not only be available to those with the latest Samsung devices, however, as the company intends to make it available for older, less expensive devices when it is launched. Samsung Pay is also expected to begin accepting online payments when it is launched in the U.S., which will put the service in direct competition with companies like PayPal.
Samsung expanding the availability of mobile payments service may be a boon for consumers
Samsung has not yet offered specific information concerning the availability of Samsung Pay on less expensive mobile devices, but this is expected to make the service much more attractive to consumers. While the Samsung Galaxy S6 and Note 5 have become quite popular among consumers, many still prefer inexpensive devices as they satisfy their needs without being coupled with overwhelming costs. Many of these devices lack NFC technology, however, which has become a very powerful mobile payments tool. Without NFC technology, many consumers cannot participate in mobile commerce, but this is an issue that Samsung is looking to address.
Samsung to bring new service to other markets throughout the world
The new mobile payments service will not be restricted to the United States, of course. Samsung plans to launch the service in several other countries, having already completed testing of the service in its native South Korea. Several countries have begun experiencing strong growth in the mobile payments sector, with consumers beginning to favor their smartphones to do their shopping and send money to one another.
Digital wallets are becoming more popular among consumers
Samsung Pay is designed to function as a digital wallet, which will be able to store information from consumers and merchants alike. Storing financial information can expedite the checkout process, making it easier for consumers to purchase products in physical stores. The mobile payments service will also feature security features that are meant to protect consumer information and keep them free from exploitation.
Denny |
December 30, 2015
Target is developing its own mobile platform that will allow consumers to shop with their smartphones
Major retailer Target may be working on its own mobile payments service, which will allow it to better connect with consumers using smartphones and other devices. Target is the fourth-largest retailer in the United States, but it has yet to establish any significant presence in the mobile commerce space. The company had intended to use a platform developed by the Merchant Customer Exchange, but the organization has been slow in developing its mobile payments service for retailers.
New platform will serve as a type of digital wallet, storing information for consumers
While Target may be developing its own mobile payments platform, the company has not announced plans concerning the launch of the platform. It would allow consumers to pay for products with their mobile devices, however, and it will also serve as a type of digital wallet. The platform will store information provided by Target, such as discounts, and consumers can use the product to store their financial information, making the purchasing process more convenient.
Target will compete with other companies involved in the mobile payments space
Target entering into the mobile payments field could bring more competition into the market. Companies like Apple, Google, and Samsung have already established footholds in this market, but they are finding it difficult to effectively connect with mobile consumers. Retailers are finding its particularly challenging to convert mobile shoppers into paying customers. By developing their own mobile payments platforms, however, they may be able to provide a more enjoyable experience for consumers that may help solve this problem.
Walmart is also developing its own mobile payments platform
Target joins Walmart in the development of a mobile payments platform. Walmart believes that its platform will allow it to better connect with mobile consumers, whom are beginning to rely more heavily on their mobile devices to get their shopping done. More retailers are expected to follow suit, developing their own mobile payments platforms while also making use of those developed by other companies. Whether or not these platforms will become popular among consumers has yet to be seen, however.