Tag: retail mobile commerce

Mobile commerce takes off with greater retail investments

| July 29, 2013

The channel is booming as brands and companies discover that consumers are buying over their devices.

The latest figures have now been released from the e-Retail Sales Index from IMGR Capgemini, which has revealed that their mobile commerce index is continuing a rapid rise as retailers continue to catch on.

The massive year over year and month over month growth is being credited to retailer adoption.

The report from the latest index indicated a 136 percent growth when June of this year was compared to that of last year, and when May was compared to June this year, an 8 percent growth was recorded. Conversion rates had also experienced a considerable increase, which would prove highly appealing to retailers.

Mobile commerce conversion rates rose massively from 1.27 percent in June 2012 to 2.03 percent this year.

Mobile commerce 136 percent growthAt the same time, retailers are seeing that the spending rates and conversion rates over the tablet mobile commerce channel are approaching those of desktops. This is an opportunity that many of them are refusing to ignore. Even specific sectors are showing promising growth, causing the companies in those areas to get on board.

In the U.K, clothing sales over mobile commerce saw a year over year growth in June of 29 percent, as summer wardrobe updates were made at the start of the season. Even more promising was the area of home and garden products, which saw a year over year growth of 35 percent in the same month as the winter was left long behind and landscaping, gardening, and home reno projects got started. Even travel rose over this channel as summer vacations were planned, with a year over year growth of 15 percent and a 4 percent month over month rise.

According to the Capgemini vice president and head of retail consulting and technology, Chris Webster, as consumer confidence continues to grow in mobile commerce and purchasing with their tablets and smartphones, the index is remaining very strong. The findings from their analysis is only underscoring existing evidence that wireless technologies have brought a great deal to the doorstep of the retail sector, and those companies are not failing to take hold.

Mobile commerce growth in retail studied by Absolute Digital Media

| June 28, 2013

Research in the United Kingdom has shown that smartphone shopping is considerably on the rise.

Absolute Digital Media’s online marketers have conducted an analysis of eMarketer data and have discovered that mobile commerce sales in the United Kingdom are expected to make up 26.5 percent of overall online sales by 2017.

The company published a report that has provided a great deal of digital sales insight.

The article that was published was entitled “Mcommerce Takes 15% of UK Retail Ecommerce Sales”. What it showed was that digital sales, such as online and mobile commerce, in the United Kingdom, are making up a larger proportion of total retail sales than is the case in the majority of countries worldwide. It is expected that smartphone and tablet based sales, alone, are expected to reach £6.61 billion.

The research went on to reveal a great deal more about mobile commerce and its impact on shopping overall.

Mobile Commerce on rise in UKFor example, it was predicted that the sales would make up 11.5 percent of total British retail sales by the end of the year. This, compared with the 10.2 percent, which was the figure last year. eMarketer had predicted that among digital shoppers, 58.3 percent will browse or research the products that they are considering this year.

Using this data, the Absolute Digital Media marketers, who work at length in the retail sector, have looked more deeply into what the figures mean in a practical sense. In their article, they wrote that “The UK has always had relatively high online shopping rates, but it’s interesting to see such a sharp growth specifically in mobile sales. It highlights the importance for those in the retail industry to ensure their websites are optimized for mobile, smartphone and tablet devices in order to take advantage of this.”

The data from the eMarketer study has made it clear that there is a great deal of importance in retail for mobile commerce. This means that companies that wish to succeed will need to focus on making sure that they use the right marketing strategies and that they provide the right optimized online experience for people who are looking into products by way of their smartphones and tablets.