Tag: retail mobile commerce

Branding Brand continues to find success in mobile commerce sector

| September 24, 2013

Mobile commerce vendor raises $9.5 million in funding

Branding Brand, a leading mobile commerce vendor, has announced that it has raised over $9 million in Series B funding. The company has made a major impact in the mobile commerce space, enabling large brands, such as Costco, Sephora, and Redken to facilitate mobile payments. Branding Brand is responsible for the e-commerce and mobile commerce platforms of more than 200 of the world’s top retailers, a major accomplishment considering the competition that exists in the mobile commerce space.

Funding to help company expand and improve services

Backed by new funding, Branding Brand is expected to expand its mobile commerce services as well as introduce improvements to its already existing platform. The company is likely to continue its focus on the mobile space, helping retailers make their existing web presence more mobile friendly. Branding Brand utilizes proprietary technology to make conventional sites more accommodating to mobile devices, improving the shopping experience that smartphone and tablet users have on these sites, thereby promoting mobile commerce.

Mobile Commerce SuccessBranding Brand helps retailers engage consumers more dynamically

Branding Brand does not only make websites more mobile friendly, of course. The company also helps develop engagement initiatives for retailers. For Sephora, for instance, Branding Brand introduced a feature into the company’s website that allowed Facebook users to easily invite their contacts to registry lists. Other retailers have made use of the services that Branding Brand offers. Branding Brand currently sees more than $1 billion in transactions coming through its mobile commerce platform, an increase from the $60 million in transactions it had recorded in 2011.

Mobile commerce continues to grow in popularity among businesses

Like other companies in the mobile commerce sector, Branding Brand has benefitted from the growing popularity of mobile technology. Today, consumers are more integrated into their smartphones and tablets than they have ever been in the past. This has led to the emergence of new forms of commerce and new shopping trends. Retailers around the world have been feeling the pressure to engage these consumers on platforms they have become very comfortable with, hence the increased interest in mobile commerce among businesses.

Mobile commerce sees promising growth in the UK

| September 18, 2013

Report highlights growth of UK mobile commerce

A new report from Capgemini, a business consultancy firm, and IMRG, an online retail association based in the United Kingdom, show that mobile sales in the UK grew by 133% year on year in August. The report shows that mobile sales reached more than $1.8 billion in this time, representing major growth in the field of mobile commerce. In the United Kingdom, more consumers are opting to shop and make purchases using their smartphones and tablets as more comprehensive mobile commerce services become available.

Online sales grow 18% in August

In general, online sales in the United Kingdom grew by 18% in August of this year, reaching over $7 billion. Consumers appear to prefer traditional forms of online shopping, such as buying products from home using their computers, but a growing number of people are showing interest in mobile commerce. Smartphone and tablet adoption is on the rise, which is one of the factors contributing to the growth of mobile commerce. Another factor has to do with the increased focus that retailers are putting on mobile consumers.

Mobile Commerce on rise in UKRetailers seek to engage mobile consumers

Many UK retailers have been making major revisions to their websites to be more accommodating to mobile users. These retailers are attempting to optimize the mobile shopping experience, encouraging consumers to make purchases using their mobile device. A good experience with mobile commerce is likely to ensure consumers continue making mobile purchases. In the past, poor mobile commerce experiences have kept consumers away from mobile shopping on certain platforms.

Security fears seem to be mitigated

Consumers in the UK appear to be growing more confident in the security associated with mobile commerce as well. Security has long been one of the most challenging issues of the mobile commerce sector. Consumers often express concerns regarding the safety of their financial information, but retailers and mobile commerce firms appear to be providing higher levels of security to allay any sense of fear that consumers may have.