Tag: retail industry

Mobile payments make up 20% of global transactions in 2013

| February 6, 2014

Report highlights the growing power of mobile commerce

Ayden, a provider of omni-channel mobile payment solutions, has released its third Mobile Payment Index report. The report covers the period of September to December 2013 and examines the trends and progress that mobile commerce found during that time. The report reiterates what similar studies have already found: Mobile commerce is growing and showing no signs of slowing down in the foreseeable future. Much of this growth is being partially powered by higher rates of device ownership among consumers.Mobile Payments Report

20% of transactions from September to December 2013 came from mobile devices

According to the report from Ayden, approximately 20% of global transaction came from a mobile device in December 2013. This is up from 12.6% of global transactions coming from mobile devices in 2012. Travel, digital goods, gaming, retail, and ticketing are all areas where mobile payments are thriving. The report suggests that consumers are becoming more comfortable with the idea of mobile payments and are therefore beginning to trust mobile commerce platforms more readily.

iOS devices prove popular in the mobile commerce space

The report shows that iOS devices were the most popular devices when it came to mobile commerce between September and December of 2013. Approximately 41% of all mobile payments made during this four month period came from iPad devices, with 32% coming from iPhones. While iOS devices are popular with those interested in mobile commerce, Android devices have found more success within the mobile commerce space throughout the rest of 2013. Notably, tablets are considered a favorite among consumers when it comes to shopping and purchasing products online.

Retailers are gaining a better understanding of what mobile commerce is and how to engage mobile consumers

Retailers are expected to see a great deal of growth as they begin to focus on the mobile space more heavily. During the 2013 holiday season, many retailers saw a dramatic rise in mobile sales. As retailers begin to better understand consumer behavior within the mobile space, they are likely to provide consumers with better mobile services that can accommodate mobile payments more adequately.

Mobile commerce firm gains new clients

| January 23, 2014

MoPowered continues to make progress in the mobile space

Mobile commerce firm MoPowered has announced that it has added 27 new clients in less than two months. The company now accounts for 127 clients and expects its revenue to grow by 33% over what it had been in 2013. According to the firm’s CEO, Dominic Keen, the market for mobile commerce has proven to be quite promising. The company plans to continue engaging mobile consumers aggressively in order to take advantage of positive market trends.

Firm raises $5 million to expand and improve its services for online retailers

MoPowered raised some $5 million in funding in December last year and has been connecting with retailers that are interested in mobile shopping and the mobile space in general. Consumers have become quite reliant on their mobile devices in recent years and many are using these devices to shop online and purchase products. It is becoming more common for consumers to purchase products in physical stores with their smartphones and tablets. Retailers currently appear to favor the online aspects of mobile commerce over its offline potential.

Mobile websites must provide a favorable experience if consumers are to participate in mobile shopping

Mobile Commere Firm gains new clientsMoPowered specializes in revitalizing websites and making them more accommodating to smartphones and tablets. Retail mobile sites are often lackluster and provide consumers with a poor shopping experience. Consumers with a poor shopping experience are unlikely to continue using a particular website or service. MoPowered helps ensure that consumers have a good experience with mobile shopping.

MoPowered expected to face strong competition from larger companies in the mobile commerce space

MoPowered has positioned itself to accelerate its acquisition of new clients in 2014. The funding that the company has raised, along with the patronage of new clients, has helped it expand and improve its mobile commerce platform. MoPowered will, of course, have to compete with a multitude of other companies that are trying to engage mobile consumers. Competition may be fierce, as several large organizations have taken a strong interest in the mobile space and plan to continue strengthening their presence therein throughout the coming year.