Tag: quick response codes

QR codes are headed to Abu Dhabi locations

| July 1, 2013

Street signs within the emirate will soon include these smartphone recognizable barcodes.

The Department of Municipal Affairs (DMA) has just released a statement in which it has announced that the emirate of Abu Dhabi will soon be including QR codes on its street signs.

These barcodes will provide smartphone users with information of a historical and background nature.

These QR codes will offer mobile device users the chance to learn more historical and background information about specific locations as well as about the streets and their names. The Municipality of Abu Dhabi City will first be implemented in the capital. These barcodes are being created as an element of the Abu Dhabi Emirate Street Addressing, GeoNames and Signage System (ADAGS), which is designed to provide the unique identification of addresses and streets within that emirate.

This project is designed to add QR codes and develop 12,000 all new street names in the emirate.

QR Codes - Abu DhabiThis program will also help to simplify approximately 200,000 existing addresses, while creating around 20,000 street signs throughout the next two and a half years. According to the director of the DMA’s land and property sector, Dr. Abdullah Gareeb, “The new addressing system is expected to vastly improve how businesses and residences are referenced. In addition, emergency response times will also be reduced, because ambulance and fire teams will be able to locate homes easier, for instance. Utilities can also be set up and serviced easier if providers can easily identify the neighborhood and its consumption.”

Dr. Gareeb went on to say that the new address will make it easier for online shopping to occur and will improve the convenience of delivery.

Officials from the DMA had already explained that the current system used by the emirate for addressing identifies each location by its zones, sectors, main streets, internal streets, and either building numbers or plots. Furthermore, many streets are numbered, while streets that are in different districts from one another can have the exact same number. This can make it exceptionally confusing to find and remember addresses, particularly for visitors and tourists.

This new system will not only help to straighten out the confusion, but it will use QR codes for the further identification and information about the current names as well as the historical ones.

QR codes marketers to gain mobile wallet detection

| June 27, 2013

Skycore has allowed quick response barcode using advertisers to be able to detect digital wallet scans.

Leading mobile technology provider, Skycore LLC, has just revealed that it is adding smartphone wallet detection to its mobile marketing platform through the use of the scans of QR codes.

Whenever a barcode is scanned, the SaaS platform from the company offers detection.

When there are scans of the QR codes, the SaaS platform can selectively display web content to standard barcode reader applications or issue pass files to wallet apps. This technology makes it possible for brands to be able to use a single barcode for consumers to use, instead of having to create one to pass issuance and another one for the web content.

This announcement aligns with the company’s belief that iOS 7 will enable scanning of QR codes within the Passbook app.

QR Codes ScanSkycore intends to release a similar functionality based on QR codes within the Android app from PassWallet, which is currently in its beta release.

Typically speaking, when QR codes are scanned by the majority of reader apps, the URL that is embedded will launch web content. However, by adding passes instantly to wallets, then the URL that is embedded will point directly to a specific pass file, instead. It will be easier for consumers to add passes using wallets that offer barcode scanning. However, at the same time, they will pose a challenge for brands to be able to support both web content and instant passes using a single barcode.

According to the CEO of Skycore, Rich Eicher, “By detecting whether the scan source is a wallet or a standard scanning app, we can selectively serve the proper pass file or alternatively serve mobile-optimized web content. This enables brands to display a single QR code at the point of interest.”

The mobile marketing platform at Skycore uses QR codes, SMS/MMS, and smartphone optimized web pages and emails for pass delivery. The company is based in Boston and first opened in 2003 to help to leverage mobile commerce and payments. It is designed to help to make it more convenient for both companies and consumers to be able to use these services by way of their mobile devices.