Tag: qualcomm

Metaio Cloud aims to simplify augmented reality

| December 17, 2012

 

Augmented Reality Metaio CloudMetaio Cloud introduces cloud-based services

Metaio, a leading developer of augmented reality technology, has been working on a way to make it easier for companies to develop augmented reality campaigns. Earlier this year, the company introduced the Metaio Creator, which simplified the process significantly. Now, Metaio has introduced the Metaio Cloud, which aims to streamline management of augmented reality content across a vast network of mobile applications, ideal for businesses that have a wide reach when it comes to consumers.

Augmented reality gaining ground as a marketing and entertainment tool

Augmented reality is quickly becoming a very popular and powerful marketing tool. Tech-savvy consumers have praised the technology because of its ability to provide them with dynamic content. Mobile applications that incorporate augmented reality in some way often manage to attract aggressive attention from consumers. In the past, it has been difficult for businesses to keep track of the wide range of augmented reality content they provide to consumers. The Metaio Cloud aims to solve this problem by making management much simpler.

Metaio Cloud could be a boon for less-experienced programmers

Metaio is well aware than not everyone is a professional programmer. This does not stop some companies from adopting augmented reality, however, and Metaio is keen to ensure that consumers have a positive experience with the technology no matter which company is making use of it. The Metaio Cloud allows businesses to take advantage of a cloud computing network, which can be quickly accessed to pull resources into an application or other type of platform. The Metaio Cloud allows augmented reality content to be changed and pushed to consumers in real-time without having to submit updates to existing applications to various app stores.

Qualcomm also introduces features to make development simpler

Metaio is not the only player in the augmented reality space that is working on making the technology more accessible to businesses. Qualcomm also has a platform called Vuforia that helps simplify augmented reality content for businesses and consumers. Qualcomm recently introduced a new update to its Vuforia SDK that allows for cloud-based image recognition features for mobile applications developed using the platform.

Qualcomm upgrades membership in NFC Forum

| December 3, 2012

 

NFC Forum NFC TechnologyQualcomm increases support for NFC technology

Qualcomm, a leading developer of mobile computer chips, has been showing increasing interest in NFC technology in recent months. The company has developed some products that are NFC capable, but has largely served as an observer of the technology over the years. Now, Qualcomm has upgraded its membership in the NFC Forum, an industry association that promotes standards for NFC technology. The move signals the company’s growing favor of the technology and its capabilities in the mobile sector.

Company now part of the Board of Directors

In upgrading its membership, Qualcomm is now a part of the NFC Forum Board of Directors and will play a managing role in the association from now on. The company has a long history with the NFC Forum, contributing a wide variety of technical information on the capabilities of NFC chips to the association and its committees. Qualcomm believes that NFC technology is capable of driving seamless user experiences in the mobile space, as well as in other markets.

NFC technology beginning to expand beyond mobile payments

NFC technology is most commonly used in mobile commerce, but has promising prospects in other sectors. The technology could be used in marketing to great effect, as it is capable of engaging consumers and providing them with digital content quickly. NFC can also be used as an efficient form of information distribution and data sharing. Qualcomm and the NFC Forum are committed to seeing the possibilities of the technology flourish and see more attention in numerous industries.

NFC Forum to make use of Qualcomm technology and expertise

The NFC Forum is expected to benefit greatly from the technology that Qualcomm will provide as a member of the Board of Directors. Qualcomm will also participate in testing and certification programs that are launched by the NFC Forum. Qualcomm is investing heavily in the future of NFC technology, believing that it could be a revolution for various aspects of business that are becoming increasingly reliant on the mobile space.