Tag: qr codes

TAS Group and Payair team to introduce new mobile commerce solution

The TAS Group and Payair, both leaders in the mobile shopping and payments space, have joined forces to launch a new mobile commerce solution for retailers in Europe. Mobile commerce has been growing in several European countries over the past two years, with many consumers showing favor for using their mobile devices to purchase products rather than traditional forms of currency. The TAS Group and Payair believe that a new mobile commerce platform will help spread the reach of mobile commerce throughout the region.

Platform will include technologies and services from both companies

The new mobile commerce platform incorporates technologies and services from both companies. Payair’s mobile payment systems will be in place for the platform, while technology from the TAS Group that is used to manage payments and other such services will also be a prominent feature of the platform. Location-based marketing, CRM, and analytic data will all be used to ensure that the platform will be a major benefit for its adopters.

Mobile commerce transactions protected through cloud network

The mobile commerce platform is being designed to be safe for consumers to use. Consumers will simply register their financial information through a cloud computing network. The network will not store this data in any way and it is simple used for verification purposes initially. When a consumer makes a purchase using the new platform, they make a connection to the cloud network, which accesses their financial information to complete the transaction. Once payment has been rendered, the connection is severed.

Platform uses QR codes rather than NFC technology

Of note, the mobile commerce platform will not be making use of NFC technology. This technology has become a cornerstone for most modern mobile commerce initiatives, but has also attracted strong criticism from the parties interested in mobile payments. Instead, Payair and the TAS Group will be focusing on QR codes. The codes can be scanned to initiate a mobile transaction. Retailers using the platform will be able to link QR codes to all of their products, with each code being unique for each product that company is selling.

The barcodes will be launched for use by consumers in the United Kingdom, first.

Nestlé has just announced that it is updating its packaging to provide a more mobile friendly experience through the use of QR codes that will provide consumers with nutrition and other relevant information.

Scanning the barcode also reveals the social and environmental impacts of the company’s products.

The first consumers who will have access to these new packages that feature QR codes will be those in the United Kingdom. They will be available on the multipacks of the Kit-Kat two finger chocolate bars in Ireland and England. Consumers will be able to read more about the ingredients that make up the product and how they can be enjoyed as a part of a balanced diet and more healthy lifestyle.

The QR codes also reveal how the chocolate bars were produced to bring them to their store shelves.

The Nestlé product QR codes will direct consumers to mobile friendly websites which contain farm more information than could ever be printed onto the actual product labels on the packaging. The company intends to spread the use of these quick response barcodes across all of the products that it has to offer, and is only getting started with the U.K. and the Kit-Kat bars.

The goal is to help its customers to enjoy its products through more informed choices about what they are purchasing and eating. According to the head of strategic business units, marketing, and sales at Nestlé, Patrice Bula, “We hope that consumers, wherever they are in the world, will use these QR codes to learn more about our products.”

Bula went on to say that “We have a wealth of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers.”

A simple scan of the QR codes using a smartphone or tablet that has a free scanning app will allow consumers to obtain added information about how to live a healthier lifestyle in general, even with the occasional treat such as a Kit-Kat. It includes guidance about proper portion control, healthier recipes, and the role that all of this plays in a balanced overall diet and lifestyle.