Samsung introduces new mobile commerce application
Samsung has begun showing off its new Wallet mobile application for its line of smartphones. The company has adopted a strong interest mobile commerce recently, and this interest has helped the company dethrone Apple as the leading provider of mobile devices in the world. Consumers share the enthusiasm for mobile commerce that Samsung has been displaying, demanding new applications that can facilitate mobile payments and make it easier to manage bank accounts and shop online.
Wallet to provide digital storage to consumers
Samsung’s Wallet will act in much the same way that other mobile wallets do. The Wallet will be able to store a wide variety of digital information and content, such as financial data and tickets for concerts or public transport. In this way, the Wallet is very similar to Apple’s Passbook. Unlike the Passbook, the Wallet will allow users to participate in mobile commerce in some way, thanks to the NFC capabilities of Samsung’s latest smartphones.
Wallet to make use of QR codes
While the Wallet will leverage NFC to some degree to open up mobile commerce to consumers, the other aspects of the application will be based on barcodes, specifically QR codes. The Wallet can store mobile coupons, airline tickets, and special offers from loyalty programs that can all be accessed through scanning a QR code. Samsung believes that these codes are a simpler way of providing services to consumers rather than having the Wallet rely entirely on NFC technology.
Wallet may be included in new Galaxy S4
Samsung has already lined up an array of partners that will support the Wallet when it is launched. The company is currently preparing for the launch of the new Galaxy S4, which is expected to be released in spring this year. The Wallet may be made available before the launch of the S4, with current speculation suggesting that the application will be available in a matter of weeks rather than months.
BWild |
February 27, 2013
New application makes use of QR codes to make mobile payments easier for consumers
Bancontact, a Belgian electronic payments firm, has launched a new mobile application that will help introduce a new service into the realm of mobile commerce. Consumers around the world have shown strong interest in mobile commerce, which includes online shopping, banking, and payment transfers. In order to meet the demands coming from consumers regarding comprehensive mobile commerce services, Bancontact has introduced a new application, which focuses on the use of QR codes.
Codes may be very useful for personal transactions
QR codes are most commonly used in mobile marketing and have excelled in this particular field. The codes allow consumers to access digital information from their smartphones and tablets. The codes have begun seeing use in the field of mobile commerce, with retailers like Tesco using them to facilitate electronic payments for products. Bancontact believes that the codes could be especially useful in helping consumers transfer funds to one another.
QR codes generated by the application can be used to initiate payments
The new application from Bancontact leverages QR codes to allow users to send money to each other. The application could be particularly beneficial for those that operate their own businesses as it allows them to accept electronic payments for their goods and services more easily. The application can be used to generate a QR code that is associated with a certain amount of money. When this code is scanned by another person, they will be able to make a payment directly to the code’s owner.
Codes may soon become powerful mobile commerce tool
Currently, the application can only facilitate payments of up to $20. The application is available for the Android and iOS platforms and is available to Bancount’s 15 million cardholders. Bancount believes that the application will help draw more attention to QR codes and their use in mobile commerce. The codes are likely to remain a very powerful mobile marketing tool, but may soon become one of the most widely used mobile commerce tools.
