Tag: qr code adoption

QR codes are being produced 2 million at a time

A barcode using company is currently producing them at this rate every single day.

Danone, the seventh largest food group in the world, has announced that it is placing unique QR codes that can be scanned using smartphones onto each of the dairy products that it is selling in Spain.

The barcodes are the latest element of the loyalty program of the company, and it is hoped it will expand popularity.

When the QR codes are scanned by consumers using smartphones or tablets that have any free barcode reader app. By scanning, the customer is directed to the loyalty program at Danone. The hope is that by using this technique, the popularity of the program – which already has a very large number of followers – will expand greatly, and those who are members will interact more regularly.

Scanning the QR codes will provide consumers with an additional savings on a monthly basis.

QR Codes - DanoneAt the moment, there are over 2 million registered users with the loyalty and savings program from Danone. By scanning the QR codes, registered users are giving the ability to save up to $50 more per month on products sold by the company in Spain.

Danone predicts that it will be creating and printing 60 million QR codes every month, at a rate of 2 million per day. This is expected to be the largest project that uses these smartphone friendly barcodes in the entire world until now. This is a notable achievement considering that these black and white squares are rapidly becoming more popular among marketers and other mobile commerce participants.

Danone has announced that its investment into the QR code project is greater than $1 million. Therefore, many predictions have been made by experts in the industry regarding the way in which the company intends to recoup the expenditure. It is believed by many that registration and scanning the barcodes will provide the food company with a tremendous amount of consumer data that will be vital in their ability to engage consumers and market to them in an effective and highly targeted way. The increase in sales that could come of this will make the expense appear quite small, should it work as they are hoping.

QR codes to be supported by Xbox One Kinect

Scans of the traditionally smartphone friendly barcodes will allow for token redemption through the camera feature.

The next generation Kinect camera will be able to support the reading of QR codes in order to allow the users of the Xbox One to be able to redeem tokens that would otherwise involve having to enter long, multi digit numbers.

The barcodes replace the entry of the numbers and can also confirm the download of digital games.

This according to an announcement made by Microsoft. According to a spokesperson from the company “As confirmed by Marc Whitten on Twitter, Kinect on Xbox One will allow our customers to redeem QR codes and confirm digital game downloads.” The representative went on to say that “The technological advancements of Kinect for Xbox One allows for a much deeper integration on our platform and we’re excited to share more about new Kinect capabilities in the coming months.”

The announcement of the next generation sensor availability making QR code scans possible was released in a tweet.

Xbox - QR CodesMarc Whitten, the Xbox Live corporate vice president, posted a tweet of the confirmation of the new feature of the hardware in a Twitter post when addressing an image that had been previously posted on Reddit. The image had shown the Xbox One Kinect, with the caption “If you’re going to require this thing, then at least give us this option to enter our 15 codes that come with new games.” The QR codes do just that.

Currently, the users of the Microsoft console need to enter a long stream of digits using their system controller, or a supported keyboard or Xbox 360 Chatpad if they wish to redeem a game code or download any number of other types of digital items. The new sensor has 1080p video support, at 30 frames per second, with a field of view that is 60 percent wider and that will function in poorly lit or dark rooms through the use of infrared technology. This will also allow the camera to be able to recognize and read QR codes in order to replace the need to enter the long strings of digits manually with a controller.