Tag: pinterest marketing

Social media marketing is succeeding through Pinterest

Though this network may not find itself in a lot of headlines, it is a more powerful platform than they give it credit for.

While Facebook and Twitter often receive a great deal of attention when it comes to social media marketing, as does YouTube, Pinterest rarely even receives a notable mention in these same conversations, despite the fact that it has started to define itself as quite a powerful platform, especially when it comes to mobile marketing campaigns.

The social sharing platform that uses a pinboard style is highly popular and yet not nearly as widely studied.

That said, Pinterest is now reportedly intending to boost their overall advertising offerings in 2015. This will be especially focused on expanding the impact that it has among mobile marketing firms, as smartphone and tablet using consumers already appreciate the format of this platform. It will be interesting to see if this will finally put the spotlight onto this network when it appears to have been flying under the technology radar for such a long time.

Pinterest is looking to be able to boost its revenue by broadening its social media marketing offerings.

Social Media Marketing - PinterestThe social network is gearing up to boost the mobile advertising revenue that it brings in by expanding its Promoted Pins service in a “responsible” way. It has been reported by NativeMobile that the company is hoping to see a growth of 300 percent in its Promoted Pins by the end of next year.

The platform has taken a unique stance when it comes to social media marketing in that it focuses primarily on the user experience. It feels that it understands that there is a line between being useful and effective in terms of marketing, and going too far and simply irritating users with ever present ads.

Though they know that there is a chance that there could be a reduction in the potential profits by creating a limit to the expansion of the advertising component of the platform, they are willing to take this risk as they prefer to ensure that their users will continue to enjoy their experience on the site and the app instead of simply giving in to every advertiser that is willing to pay for premium pin placement on the streams of targeted users.

As of yet, the Promoted Pins social media marketing program at Pinterest has been reported as a powerful success, and there has been every indication that advertisers are looking to be able to use it even more.

Social media marketing to play vital holiday shopping role

The same report that provided this insight also forecasted the importance of mobile commerce.

As the third quarter showed that online retail experienced a year over year increase of 13 percent, a growth rate that is notably higher than the overall retail environment, mobile commerce is rising approximately twice that fast, and social media marketing is playing an important role in that growth.

Both of those two factors will be making a considerable impact on the decisions and habits of holiday shoppers.

At the same time, the importance of social media marketing and of mobile commerce will also represent some massive changes in the way that consumers are informing themselves and spending their money throughout the holiday shopping season. This, according to comScore, a digital measurement and analytics provider.

comScore revealed its latest social media marketing data and predictions at a recent webinar.

Social Media Marketing and Mobile Commerce GrowthIts predictions regarding the impact of social media marketing on the decisions that shoppers are making, and of the impact of mobile commerce throughout the holiday season were shared at the U.S. Online Retail Economy Q3 2013 webinar.

There, it was explained by the comScore vice president of marketing and insights, Andrew Lipsman, who was also a panelist, that the top themes that were coming into their own in this year’s busiest shopping season are “what I call the 4 S’s – social commerce, smartphones, sit-back shopping, and showrooming.” In terms of social media marketing, he pointed out specifically that the influence of Pinterest is growing and that the usage of this network is increasingly based on smartphones and tablets.

Aside from the importance of social media marketing over Pinterest, Twitter was also identified as being “important”. That said, when it comes to building brands, Lipsman stated that Facebook is maintaining its dominant position.

Social media marketing in order to encourage offline, electronic, and mobile commerce was shown to have three primary benefits, which include engagement, amplification and fan reach. This can play a very important role in a retailer or brand’s ability to communicate with consumers and encourage them to buy. At this time of year, this can make this technique a vital part of success.