Tag: nfc technology

Consumer fatigue threatens Apple in Asia

The iPhone continues to be a rampaging success in the U.S. and European markets, but fatigue may be setting in for those in the Asian market. Some of Asia’s most influential cities are beginning to show signs of iPhone fatigue, especially as a new generation of consumers, who have grown up steeped in technology, begin to show less interest in the popular mobile device. Consumers in both Singapore and Hong Kong are beginning to look for alternatives to Apple, which may have a dramatic impact on the company’s future.

Apple continues focus on mobile world

Apple has seen remarkable success in its mobile ventures and has adopted a very strict focus on the mobile world in general. The introduction of the iPhone solidified the company’s hold on the mobile space. As the years have gone by, the company has introduced several new iterations of the iPhone, each featuring new technology and services that Apple believed to be ideal for consumers. The company has also entered into the tablet market with the iPad, a venture that has also proven to be rampantly successful.

Market share dropping quickly in Singapore

While Apple has enjoyed the worldwide success of its various mobile products, its grasp on the Asian market is beginning to loosen. This is due to a number of factors, including iPhone fatigue, and the desire that many consumers are showing for other brands, particularly those from Samsung. According to StatCounter, a traffic measuring service that collects data from more than 3 million websites, Apple’s share of mobile devices in Singapore dropped significantly in 2012. StatCounter shows that in this month alone, Apple’s market share dropped by 50%.

Consumers in Hong Kong and elsewhere show favor for Android

Similar results are being seen in Hong Kong. Approximately 30% of all mobile devices therein come from Apple. In both markets, the Android platform is picking up much of the slack. This may be due to the fact that some of the latest Android devices include NFC technology, which allows for a wide range of new services, including mobile commerce, that are absent from t he iOS platform.

The company has announced a number of smartphone friendly transaction services.

Telefónica’s German international wireless carrier brand, called Telefónica Deutschland, has just announced that it will launch a new smartphone-to smartphone direct money transfer and service as well as mobile payments wallet service.

The goal of the company is to propel the world forward toward a cashless society.

According to the Telefónica Germany CEO, René Schuster, “Soon, children will only know from history books what a wallet and hard cash are.” He added that “Mobile payment with your smartphone has arrived in Germany. Our customers will soon be transferring money mobile-to-mobile and paying in shops using their digital wallet.”

The new peer to peer service will be the first of the mobile payments services that are launched.

This will occur in February by way of a wireless carrier. This element of the mobile payments offerings will be called mpass. By using mpass, smartphone users will be able to make money transfers to other mpass accounts in real time. All the sender will need to know about the recipient is her or her cell phone number. The company has stated that the process is very user friendly and is a free service.

The app to use mpass will be made available to users of devices based on both iOS and Android operating systems. It will require a one-time registration the first time that the service is activated, but the information will be saved after that point so that it does not need to be re-entered.

Beyond the initial mobile payments launch of the P2P service, Telefónica Deutschland has said that it will also offer consumers their O2 Wallet. This is a smartphone wallet that will function using NFC technology in order to allow contactless transactions to occur at a participating merchant’s point of sale. This service will use the PayPass technology from MasterCard in order to provide secure credentials confirmation and payment data from the NFC chip equipped smartphone to the reader device at the register.

Telefónica Deutschland consumers will be sent a new free NFC pack that includes an NFC SIM card so that they will be able to download the app, register, and use these mobile payments and wallet services.