Tag: nfc technology

A Dutch test run in a retail store has shown that near field communication beat out quick response barcodes.

According to the fashion retailer, Vic, following an in store pilot program that used both NFC technology tags and QR codes, it was the former that was more popular among its customers.

The store feels that this is an important discovery in terms of what experience consumers find most appealing.

According to a release issued by Vic, “We have found that the NFC tags are more popular than the QR codes because they are very simple to use.” It went on to say that “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.”

The NFC technology pilot program was used in the Groningen location in the Netherlands.

There were tags encoded with NFC technology located within the retail store location that allowed shoppers to use their smartphone to access additional information about products, as well as promotional videos and discount vouchers.

The program was managed by the provider of NFC technology tags and QR codes, SenseMe. It placed these tags and barcodes around the store location in various places that were felt to be relevant, as well as on some of the individual product items, themselves.

By using either form of tech through a smartphone, shoppers could view a promotional video or head to the website of the specific brand in order to learn more detailed information about that brand or its products. Vouchers and coupon offers were also available.

According to Jouke De Jong, the manager of the store that participated in this trial, “It is a very cool system, especially for some brands who have a lot of information on their websites about certain products.” The location also made sure to show customers how to take advantage of this digital material through the use of tablets.

They demonstrated both the QR codes and the NFC technology enabled tags so that customers would understand their benefits and could choose to use them when they were seeking additional information. What the store determined was that the tags were more popular than the barcodes simply because of the ease of their use.

The SEQR service will be using near field communication tech according to the company’s announcement.

An SEQR mobile payments service company based in Stockholm, Seamless, has just announced that its product will now include the use of NFC technology for more transaction options.

The latest predictions from the company say that it will be implementing the contactless tech any day now.

The company has said that the solution is ready and that consumers should expect to start seeing the NFC technology in stores any time now. At the moment, it uses SEQR, which is a method that applies QR codes that are affixed to the terminals at the point of sale in a store. This allows smartphone users to scan the barcodes in order to be able to complete a purchase transaction.

As with the former version of the service, the company’s app is required to use the NFC technology.

In order to make payments using the NFC technology, smartphone users must have an enabled device in which they have downloaded the Seamless app. From there, they can choose to either scan the QR code or they can tap the device to the NFC stickers, which will produce the same results. This action automatically uses funds from the user’s account to pay for the purchase.

Though the QR codes should still be available, the new solution will allow NFC technology stickers to be used instead by devices that are capable of using them. According to the president and CEO of Seamless, Peter Fredell, “This will make us a completely technology-independent option for retailers and users.”

Fredell also pointed out that “It still costs the retailer nothing to introduce SEQR, and no expensive hardware or complicated installation is needed. With the Seamless NFC solution, we have also solved the big security problems that were previously associated with NFC technology.”

The company has stated that its new mobile payments solution has allowed it to become the leading smartphone transaction service in Sweden. It has already been adopted by McDonald’s restaurants as well as by the grocery retailer, Axfood group, which has allowed it to become widespread throughout Sweden. Now, it will be bringing NFC technology to each of these locations, as well.