Tag: nfc technology

Morpho NFC-enabled SIM cards could make mobile payments more available

Morpho, a developer of SIM cards for mobile devices, has announced that it will be supplying a new brand of NFC-enabled SIM cards to the MobiPag project, which is based in Portugal. The MobiPag project comes from a consortium of Portuguese companies that have a strong interest in mobile payments. These companies are eager to see mobile payments become more common throughout the country and believe that NFC SIM cards may be the best way to see this hope become a reality.

NFC technology continues attracting criticism

NFC technology is one of the most important tools in the world of mobile commerce. Most of the world’s mobile payments platforms have been based on this technology in the past. The technology itself is relatively simple, as it allows for digital information to be collected and transmitted over short distances. NFC technology has been the target of harsh criticism for its uses in mobile payments recently, largely due to the low availability of NFC-enabled mobile devices.

NFC SIM cards could help draw more people to mobile payments

Because most mobile payments services are based on NFC technology, only mobile devices that are equipped with the technology can make use of these services. NFC-enabled mobile devices are still quite rare throughout the world, effectively limiting the number of people that can participate in mobile commerce in any significant way. An NFC-enabled SIM card could solve this problem, however, as such a card would give a mobile device NFC capabilities without actually being equipped with the technology.

Simple solution may yield powerful results

Morpho believes that its NFC-enabled SIM cards will help draw more consumers into mobile payments through the MobiPag project. These consumers will be able to make payments with nothing more than their mobile device thanks to these SIM cards. Overall, this solution may lead to a major surge in Portuguese mobile payments that could establish the country as one of the most active mobile commerce hubs in the world.

The company has announced the start of a trial program for small transactions in some stores.

Should a new Eftpos mobile payments trial prove to be successful, it may provide the opportunity to Australians to make digging through a purse or a pocket for change nothing more than a distant memory.

This is because its pilot program is to allow smartphone owners to use their devices to make small purchases.

The mobile payments trial will be run in certain Australian stores beginning in July. According to the CEO of Eftpos, Bruce Mansfield, if this program proves to be successful, it could lead to a much broader roll out in which the use of smartphones for this purpose could become mainstream. He explained that it could actually help to reduce the need for cash in smaller denominations.

Eftpos believes that the convenience and speed of mobile payments will play very well in its favor.

Mansfield explained that “This type of mobile payment could displace low value cash. It’s quicker, it comes down to speed and convenience and potentially a reward. We’re certainly hopeful.”

This pilot project is the start of a five year agreement with mobile payments company, C-SAM. It will use technology similar to that which has been implemented by Visa PayWave. This near field communication tech (NFC technology) will be combined with apps in order to allow shoppers to use a form of digital wallet.

The CEO went on to specify that the reason that they have faith in the use of mobile payments in this way is that consumers in Australia “already have a love affair” with their smartphones. Now, they’re seeking to broaden the various ways in which interactions through smartphones can occur as an element of the overall shopping experience, and to take part in a greater amount of that interaction.

Beyond mobile payments, Mansfield also saw opportunities in providing shoppers with the ability to create lists of items they need, locate products, and find and use loyalty offer or reward programs using their smartphones. This way, consumers can combine their favorite device with a larger number of the shopping activities that they do in a regular day.