BWild |
November 19, 2012
Flomio takes feedback from Kickstarter to develop new NFC device for the iPhone
Flomio, a technology and mo
bile commerce startup based in Florida, attracted attention last month when it announced it was working to bring NFC technology to the iOS platform. Earlier this year, rumors suggested that Apple’s new iPhone 5 would be equipped with NFC technology that would allow consumers to participate in mobile commerce. This was not the case, and Apple has been harshly criticized for its decision to abandon NFC technology. This has, however, created an opportunity for companies like Flomio to bring the technology to the platf0orm.
FloCase inspired by feedback from supporters
Flomio has been working on a product called the FloJack, which can be plugged into an iPhone and provide it with NFC capabilities. The company turned to popular crowdfunding platform Kickstarter to get the financial backing it needed for the project. Once on Kickstarter, however, the project began to evolve thanks to the feedback Flomio received. Now, the company has introduced the FloCase, a new way to provide the iPhone with NFC capabilities.
FloCase gives the iPhone NFC capabilities
The FloCase is designed as a simple, yet sturdy case for the iPhone. The case itself is equipped with an NFC chip that will allow the iPhone to send and receive NFC transmissions. With this case, iPhone owners can participate in mobile commerce, as long as they have a mobile wallet application installed on their smart phone. They will also be able to participate in marketing, sales, and entertainment campaigns that make use of the technology.
Flomio not the first to build an NFC-enabled case for smart phones
Flomio is not the first company to develop an NFC-enabled case for smart phones. The iPhone device is not the only smart phone that does not include NFC technology, thus other companies have developed cases for the myriad devices that have no NFC capabilities. This has helped spread the prevalence of mobile commerce by making mobile transactions much more convenient to those that do not have access to NFC-enabled mobile devices.
PayPal teams with Aramex to enter the Middle East
PayPal has announced the laun
ch of new operations in the Middle East. The move comes in the wake of reaching an agreement with Aramex, a logistics and transportation solutions provider. The two companies will work together to boost mobile commerce in the Middle East region, hoping to tap into the burgeoning market that exists there. PayPal will provide support to the Aramex Shop & Ship service, which is a shopping platform designed to make shopping easier in the Middle East for consumers from outside the region.
Middle Eastern market holds promise for PayPal
PayPal has many ambitious concerning mobile commerce, especially in emerging markets throughout the Middle East. The company had, in the past, been interested in promoting NFC technology as a way to facilitate mobile transactions. In 2011, PayPal abandoned NFC technology in favor of other pursuits in mobile commerce, such as developing its own credit card reader that can be attached to mobile devices. By teaming with Aramex, PayPal may now be able to make its ambitious concerning mobile commerce in the Middle East a reality.
Middle Eastern consumers have yet to be won over by online shopping
Mobile commerce has become exceedingly popular in North America and Europe, but is still in a stage of infancy in the Middle East. More consumers in this region are beginning to obtain mobile devices and showing interest in participating in mobile commerce. The penetration of smart phones and tablets, however, is still low, thus limiting the reach of any mobile commerce initiative. Mobile technology has established a strong foothold with Middle Eastern consumers, however, so it may just be a matter of time before mobile commerce begins building momentum in the region.
Aramex platform may be ideal for PayPal initiative
PayPal is keen to bolster the online presence of Middle Eastern businesses, both large and small. In doing so, the company believes that mobile commerce will attract the attention of consumers throughout the region. The Aramex Shop & Ship platform is expected to help in this endeavor as it makes mobile shopping more convenient for those with smart phones and other mobile devices.