Tag: mobile wallet

Mobile wallet industry still led by Apple Pay and Samsung Pay

A recent report from BI Intelligence indicated that smartphone payments are still dominated by the same tech giants.

Mobile wallet tech using contactless payment technology will be used by approximately 148 million people around the world, said a new report that was published by Juniper Research, which also claimed that this format will be the leader in mobile device based transactions.

That said, it is clear that within that limited space, there are clear leaders that have already carved out their positions.

The Juniper Research report identified Apple Pay and Samsung Pay as the two top mobile wallet brands that have grabbed hold of the largest share of the smartphone payments market. In fact, together, they are believed to hold a 70 percent share of the number of customers who use that type of contactless payment service in stores. This suggests that those two firms could be the dominant figures in this market and may be able to keep a firmer hold on their portion of that space than newer entrants or older ones that have not been as successful at gaining user-ship.

Apple Pay leapt into the mobile wallet space quite strongly as it had been a greatly anticipated service.

Mobile Wallet - Mobile PaymentsIt launched as one of the first major entrants into the American market, which helped to ensure that it would build users more quickly than smaller players or later joiners. While Samsung didn’t arrive nearly as early, it still held onto a competitive advantage in the fact that it can be used at both NFC technology based terminals and those that are compatible with a magnetic stripe card. In Apple’s case, the mobile payments service can connect only with NFC readers.

Firms invested in mobile payments are pushing hard to gain U.S. customers, but adoption has been slow. Most consumers have yet to be convinced that there is any great benefit to using their smartphones instead of their plastic credit cards, which they already find to be quite convenient. Moreover, many people still face the barrier of comfort when it comes to feeling that their sensitive personal data will be kept secure.

Moreover, the adoption of NFC technology based contactless payments is also holding back widespread use in the United States, as only 20 percent of American terminals are actually equipped to accept transactions through those mobile wallets.

Visa releases mobile payments developer platform

The credit card giant has launched its Visa Developer, providing access to some of its top transaction tech.

Visa has now announced that it has launched a new platform called Visa Developer, which provides access to some of the credit card giants most popular traditional and mobile payments services and technologies.

This new release provides access to a range of tech and services, and promises that more are coming soon.

This will include access to person-to person mobile payments capabilities, account holder identification, online payment services (like Visa Checkout), secure in-store payment services, as well as consumer transaction alerts and even currency conversions. The credit card company has confirmed that it will be opining up its payment capabilities access even more as 2016 progresses.

The Visa Developer platform for online and mobile payments has been in its beta phase for several months.

Visa launches mobile payments platformThere have been several companies that have come up with prototype mobile wallet apps based on the use of the Visa Developer platform. Among them have included: National Australia Bank, Emirates NBD, CIBC, Scotiabank, RBC, TD Bank, VenueNext, U.S. Bank, TSYS, and Capital One. This platform works by turning Visa’s various payment services and products into a mobile app programming interface (API).

Among the key features of the platform include:

• That it is a developer portal available around the world.
• It provides ways to search through the payment products and services at Visa.
• It offers sample code, documents, community interactions, reference apps, customer support, blogs and announcements.
• There is a testing sandbox through which a plug and play experience can be used by developers and to allow data to be tested by Visa.
• It is an open platform that allows hundreds of Visa SDKs and APIs to be accessed for some of the most popular products and capabilities the company has to offer.

Developers are able to use this platform to create online and mobile payments workflows such as push payments, peer-to-peer payments, merchant checkouts and even secure transactions through the use of tokenization. Mobile commerce, bill payments, and domestic/international remittance, among others, can also be created through Visa Developer.