MetroPCS now supports Google Wallet
Google Wallet has finally won the support of MetroPCS, a mobile service provider in the U.S. The company is one of many service providers that offers the new Samsung Galaxy S III. Like others in its industry, however, MetroPCS did not support Google Wallet, meaning that consumers with the powerful new smart phone were unable to make use of Google’s mobile commerce platform. That has changed, now that Google has struck a deal with one of the few companies that still do not support its platform.
Google continues work to improve mobile commerce platform
Google is keen to get as much support for the Google Wallet as possible. The mobile commerce platform has been available for little more than a year now, but has not yet entered the mainstream. Google has been working to resolve many of the issues that plagued Google Wallet when it was first launched last year, going so far as to introduce a new cloud computing structure that provides more security for the platform.
More Galaxy S III users now get access to Google Wallet
Google Wallet has proven somewhat popular amongst consumers and fans of the technology company, but many have been unable to use the platform because of two big problems. The first is the fact that many network operators do not support Google Wallet, thus making the platform unavailable to consumers in these networks. The second, and perhaps most serious problem is the limited availability of NFC-enabled mobile devices. The Galaxy S III was expected to bring NFC technology to more consumers around the world and help expose them to mobile commerce. The smart phone accounts for only one NFC-enabled device, however, in a market that is thriving due to diversity.
Google to clash with Isis
The support of MetroPCS is considered a significant victory for Google’s mobile commerce plans. Google Wallet will soon clash with Isis, an as yet unreleased mobile commerce platform that has already garnered a great deal of support from financial institutes. Isis is backed by AT&T, Verizon Wireless, and T-Mobile, giving the platform immediate access to a wide range of consumers.
Isis platform prepares for launch this month
There is a lot of attention surrounding mobile commerce and the various platforms that are becoming available to consumers, allowing them to participate in the burgeoning industry. Consumers have proven themselves to be keenly interested in the concept of using their mobile devices to make payments for goods and services, thus boosting the demand for mobile commerce platforms. Google has already launched its own platform, successfully attracting consumers from around the world. The company will soon face its most significant competition in the industry, however, as the Isis platform prepares for launch later this month.
Challenges facing platform may have been overcome
Isis is a mobile commerce platform and joint venture from AT&T, T-Mobile, and Verizon Wireless. The platform is much like other of its kind; it is able to facilitate mobile transactions using NFC technology. Unlike other platforms, however, Isis has managed to acquire the support of most of the world’s major credit and financial institutions. Despite this support, the launch of Isis has been delayed several times in the past, largely due to concerns regarding security and the viability of the features it offers.
October 22 marks beginning of aggressive promotional campaign
Isis is currently conducting trials of its platform in New Jersey and international markets, and believes that the time is quickly approaching for an official launch. As such, Isis has announced that it will launch to the commercial market on October 22 of this year. That day will mark the beginning of a near-month long promotional campaign in which consumers can purchase certain NFC-enabled mobile devices at a significant discount and receive a Visa pre-paid card that will be used with the platform.
Isis may be able to beat out Google in mobile commerce industry
Isis is poised to be the most significant competition that Google and other companies invested in mobile commerce will face. Backed by the support of a multitude of financial and credit organizations, the platform has already established a strong attraction with consumers. Moreover, Isis has been working hard over the past several months to educate consumers on how to use the platform to conduct mobile payments, something that other companies have not done.
