Tag: mobile texting

Mobile technology trends shows that teen boys and girls text differently

The results of a recent study have shown that the texting language that is used is different between the sexes.

Adolescence is a time in which self expression can feel as though it is quite challenging and complicated, and with the added number of channels that are now available for communication – from in-person to phone, video calling, emailing, social media posts, and texting, among others – online and mobile technology appear to be revealing trends in the way that teens talk.

Texting has become an especially important channel for social communication among teenagers.

This seemingly basic form of communication gives teens the opportunity to talk to others – including people from the opposite sex – without being watched over by peer groups or their parents, in the majority of circumstances. Now, research published in the Journal of Children and Media has looked into the way that this mobile technology is used, and the trends in language and how they differ between the sexes and in overall gender identity when using text.

This mobile technology based study was conducted across four different American cities within nine focus groups.

Mobile Technology - Teen BoysEach focus group contained participants between 12 and 18 years of age. The mobile technology investigation was designed to provide a broad understanding of the way that teens communicate over smartphones. They looked into a number of different kinds of social interaction, and what they found notable was that even over mobile devices, the historical language use differences between males and females appeared to be maintained in the texting styles used by the boys and girls who participated.

While the boys in the study viewed their mobile devices as a kind of status symbol for the performance of a certain function, girls were more interested in chatting and socializing. The boy side of a conversation was fast and direct, with a specific purpose in mind, and then it was over, for example, making arrangements to meet. One of the boys implied that long text conversations were exclusively for girls. Another called the tests that girls send “just BS”.

The girls, on the other hand, liked to socialize and converse over text, and used smiley faces and emoticons to enhance their words. They viewed texting over mobile technology as another way of building and maintaining their friendships. What was interesting was that when boys were texting girls, the guys admitted to “playing the game,” that is, using longer and emotive texts to avoid misrepresenting themselves which could lead to hurt feelings.

Report sheds light on consumer behavior in mobile commerce and elsewhere

Report highlights importance of mobile commerce and other activities on smartphones

Experian Marketing Services, a marking firm associated with Experian plc., has released a new report concerning consumer behavior and the use of smartphones. Mobile technology has come to play a vital role in the lives of the average consumer, with many people relying on smartphones to function in their daily lives. The advent of mobile commerce has made these devices even more important to people around the world, especially as they devices begin to store and make use of financial information.

Consumers spend average of 58 minutes on their mobile device daily

It is no surprise that many consumers have smartphones, but what may be surprising is how much time a typical person will spend on their mobile device every day. The report shows that the average smartphone user devotes 58 minutes of their time to their mobile device. Much of this time is spend on a variety of activities, including mobile commerce and social networking. The report suggests that the typical iPhone user spends an average of 1 hour and 15 minutes on their mobile device daily, whereas the typical Android user spends 49 minutes on their device per day.

Mobile Commerce ReportMost of this time is spend talking on the phone and texting

Approximately 26% of the time smartphone users spend on their device involves talking to others on the phone, while 20% of this time is spent texting. Some 8% of this time is devoted to mobile games, which have proven quite popular with a wide range of consumers. Mobile commerce also takes up some of a smartphone user’s time, but not as much as texting. While consumers have been quick to embrace mobile commerce, many people have not found enjoyable experiences through their smartphones. Poor experiences have driven some consumers away from mobile commerce, but not all have abandoned the idea.

Mobile commerce appears active among iPhone consumers

The report suggests that iPhone users spend more time on mobile activities than Android users. This could translate into iPhone users being more active in the mobile commerce space, but many mobile commerce platforms are based on the use of NFC technology, which is not supported by Apple devices. There are alternatives to NFC, of course, that have made mobile commerce more accommodating to iPhone users, but these alternatives are not as popular as the conventional NFC-based platforms.