Tag: mobile technology

ams AG introduces new NFC chip

| November 7, 2012

 

ams AG reveals the high performance AS3953 chip for NFC devices

NFC technology has been gettinnfc chip Mobile Technologyg a lot of attention recently, but not all of it is good. The technology is often criticized as being limited in its capabilities and unable to meet the needs that modern consumers have. While many businesses seem to be happy with NFC technology the way it is now, others are keen to see the technology become more advanced. ams AG, a leading developer of high performance integrated circuits, is one such company and has produced a new line of NFC chips that could make the technology much more attractive.

Chip will speed up electronic communications

ams AG has introduce the AS3953 interface chip for NFC devices. The company suggests that this chip is both easier to incorporate into existing NFC services and more affordable than conventional technologies. The AS3953 chips provide users with high data-rate interface between NFC devices. This allows for communication between electronic devices to occur faster, thus speeding up NFC-based services. One of the more attractive aspects of the chip, however, is that it can generate its own energy.

AS3953 chip harvests energy from radio frequencies

ams AG has designed the chip to generate power by harvesting the radio frequency emissions that come from NFC devices. This allows developers to incorporate bi-directional NFC capabilities to devices using this chip without the need for more hardware. This reduces the cost of such endeavors and also helps the device that the AS3953 chip is installed in to have a longer battery life.

NFC technology takes a step forward with the help of asm AG

The AS3953 chip complies with specifications established by the NFC Forum, the leading standardization group concerning NFC technology. The chip can therefore be implemented into any NFC devices currently on the market, as well as those slated for future release, without imposing any significant problems in terms of compatibility. The new chip from ams AG is a step forward for NFC technology, and may bring more favor to NFC as it will be more capable of handling the needs of consumers and businesses.

The Fancy finds success through mobile commerce

| November 6, 2012

 

The Fancy gaining momentum as a mobile commerce platform

There is a new social shmobile commerce successopping network that is rising to prominence on the back of mobile commerce. Thing Daemon, a social business company founded in 2010, runs a Pintrest-like shopping website called The Fancy. In late October, The Fancy raised more than $26.4 million from investors interested in the concepts of social and mobile commerce. Thing Daemon also added former American Express vice chairman Ed Gilligan to its board of directors, further boosting its presence as a breakout success in the mobile commerce space.

Users can make purchases through website and application

The Fancy allows consumers to browse an extensive database of objects, compiled by Thing Daemon. Users are able to tag the objects they like so they can be found easily at a later date. When The Fancy first began, it was nothing more than a site where people could share the items they liked. In February 2012, however, all that changed when the ability to purchase items was added to the website and its subsequent mobile application. In a few short months, The Fancy was accounting for more than $10,000 in daily sales. Now, The Fancy is doing $200,000 a week in sales.

Social and mobile commerce proves to be a potent mix

Though this is a small sum when compared to other sites in the same field, such as Fab, a design-oriented sales site, The Fancy has shown how the concepts of social and mobile commerce can lead to resounding and quick success. The Fancy is seeing most of its success in the mobile space, where consumers are eager to share the items they like with friends and family in a way akin to most common social networks.

Amazon and Apple show interest in The Fancy

In the wake of the success surrounding The Fancy, Apple and Amazon began showing extreme interest in the platform. Details concerning how in-depth this interest went have not yet been revealed, but both Amazon and Apple have taken notice of the popularity surrounding mobile commerce. These companies may be looking for a way to bolster their presence in the burgeoning industry and The Fancy may be the ideal platform to do so.