Tag: mobile technology

Infineon Technologies aims to improve NFC technology

| November 8, 2012

 

Infineon Technologies Digital Contactless Bridge interface gaining momentum around the world

Infineon Technologies, a leadimobile commerce nfc technologyng developer of semiconductors and micro-technologies, has announced that its Digital Contactless Bridge interface is quickly becoming the de facto standard in regards to NFC technology. The high performance communication interface has been seeing wide adoption from various companies interested in making use of NFC technology in some way. Because the technology is capable of making NFC interactions more fluid and convenient, it may  be well on its way to becoming a staple in industries like mobile commerce and marketing.

Interface allows for fast and secure connections

The Digital Contactless Bridge interface provides fast and secure connection between NFC devices. This is invaluable for NFC-based applications that rely on a high degree of security and a quick connection, such as mobile payment platforms. According to Infineon Technologies, their new interface is capable of supporting peak data rates for these type of mobile applications beyond 848 kilobits per second. This is much higher than conventional interfaces that are still widely used for mobile commerce.

Technology free and universally available

One of the most attractive qualities of the new interface is that it is free. Infineon Technologies is a strong advocate for open solutions that will make services like mobile payments more convenient and secure for consumers. The interface is globally available, which has contributed to its widespread adoption. Companies that have incorporated the new interface include Texas Instruments, INSIDE Secure, and MicroPross.

Advances in NFC technology could attract new support

NFC technology is often criticized as being dated, despite the fact that the technology is only roughly 8 years old, having first emerged in 2004. Some companies, such as Apple and PayPal, have chosen to sidestep NFC technology because they believe it is not capable of meeting the needs of modern consumers. Infineon Technologies is one of the companies working to improve NFC technology and ensure that it is more capable in meeting these needs. With the new interface widely available, NFC may be slated to become much more popular and regain some of the support it has lost recently.

ScanLife looks to break down language barriers with QR codes

| November 7, 2012

 

qr codes technologyScanLife introduces language detecting QR codes

ScanLife, a leading mobile platform specializing in QR codes, has announced the release of language detection for its QR codes. These codes will be able to detect the language settings of a user’s mobile device, thus delivering content in a language they are comfortable with. Language detecting QR codes could have profound implications for several types of mobile-based services as they will make these services more accommodating to people that may not be comfortable with a particular language.

New codes may bring universal appeal to marketing campaigns

In terms of marketing, the new ScanLife QR codes could give universal appeal to any marketing campaign. The codes could effectively remove any language barriers that exist between countries and cultures. This would make marketing campaigns able to connect with a wide range of consumers, many of whom may have been inaccessible in the past due to the ever present language barrier.

QR codes support 12 languages, more to come soon

Currently, 12 languages are recognized by the new ScanLife QR codes. When these codes are scanned, the language settings of a smart phone or other mobile device are detected. The content that is delivered to the consumer is then translated into the language they are comfortable with. Though the codes support 12 languages, the system is only able to translate 6 of these effectively. ScanLife is continually developing their platform to expand the capabilities of its language detecting QR codes.

QR codes continue to prove popular amongst businesses and consumers

According to a report from ScanLife released earlier this year, scans of QR codes have jump by 157% in the first quarter of 2012 over what they had been in the previous year. The company notes that the codes are becoming much more popular amongst both businesses and consumers because of their ability to provide quick access to digital content. The codes have yet to show any signs of losing the favor they have gained from either party.