Tag: mobile technology

Google acquires Incentive Targeting

| December 3, 2012

 

Google announces acquisition of retail coupon firm

Google has announced that iIncentive Targeting Acquired by Googlet has acquired retail coupon firm Incentive Targeting. The massive technology company has been showing increasing interest in mobile commerce and marketing recently, hoping to engage a new generation of consumers that have become highly reliant on mobile devices. According to Mike Dudas, a member of Google’s mobile commerce division, the acquisition of Incentive Targeting will help Google focus on coupon marketing campaigns that will be directed at very specific demographics.

Incentive Targeting boasts of advanced sales analysis system

Incentive Targeting was founded in 2007 and has partnered with several retail chains to develop highly targeted marketing campaigns. Earlier this year, the company was granted a patent by the U.S. Patent and Trademark Office for “a computer-implemented method and system for conducting a search of electronically stored information.” This system enables advertisers to analyze sales information and use this information to develop highly specialized coupon campaigns.

Google shows interest in coupons for advertising

This system is likely what caught Google’s eye in the first place. The company has made major strides in the field of online advertising, especially through engaging mobile consumers. These consumers have proven especially responsive to participating in mobile marketing campaigns that provide them with some sort of special offer, such as digital coupons. Though Incentive Targeting’s system is often used for physical marketing campaigns, it can also be tuned to be used for online business, something that Google has shown interest in doing in the past.

Mobile marketing continues to be a major focus of Google

Mobile marketing is becoming an ideal way to engage the growing audience of mobile consumers. More people have access to mobile devices now than they ever have, creating an opportunity for advertisers to establish a constant connection with these consumers. If Google can leverage the technology developed by Incentive Targeting to engage these people, it may be able to see a major uptick in its mobile marketing and online advertising business.

Qualcomm upgrades membership in NFC Forum

| December 3, 2012

 

NFC Forum NFC TechnologyQualcomm increases support for NFC technology

Qualcomm, a leading developer of mobile computer chips, has been showing increasing interest in NFC technology in recent months. The company has developed some products that are NFC capable, but has largely served as an observer of the technology over the years. Now, Qualcomm has upgraded its membership in the NFC Forum, an industry association that promotes standards for NFC technology. The move signals the company’s growing favor of the technology and its capabilities in the mobile sector.

Company now part of the Board of Directors

In upgrading its membership, Qualcomm is now a part of the NFC Forum Board of Directors and will play a managing role in the association from now on. The company has a long history with the NFC Forum, contributing a wide variety of technical information on the capabilities of NFC chips to the association and its committees. Qualcomm believes that NFC technology is capable of driving seamless user experiences in the mobile space, as well as in other markets.

NFC technology beginning to expand beyond mobile payments

NFC technology is most commonly used in mobile commerce, but has promising prospects in other sectors. The technology could be used in marketing to great effect, as it is capable of engaging consumers and providing them with digital content quickly. NFC can also be used as an efficient form of information distribution and data sharing. Qualcomm and the NFC Forum are committed to seeing the possibilities of the technology flourish and see more attention in numerous industries.

NFC Forum to make use of Qualcomm technology and expertise

The NFC Forum is expected to benefit greatly from the technology that Qualcomm will provide as a member of the Board of Directors. Qualcomm will also participate in testing and certification programs that are launched by the NFC Forum. Qualcomm is investing heavily in the future of NFC technology, believing that it could be a revolution for various aspects of business that are becoming increasingly reliant on the mobile space.