Tag: mobile technology

Urban Airship announces acquisition of Tello

| December 7, 2012

 

Urban Airship acquires Tello to expand mobile commerce and other services

Urban Airship, a mobile technologMobile Commerce - Urban Airship Acquires Telloy company based in the U.S., has announced its acquisition of Tello, a mobile application developer that aims to bring simplicity to the current generation of mobile technologies. Tello launched in September of this year but already accounts for thousands of customers, including famous sports teams and telecommunications companies. Tello has a strong focus on Apple’s Passbook service, which is a pseudo-mobile commerce platform that allows consumers to store digital coupons, tickets, and other such content in their mobile device.

Passbook continues receiving interest from Urban Airship and Tello

Passbook is something that Urban Airship has shown a great deal of interest in recently. Through its acquisition of Tello, the company believes that it will be able to broaden its reach to consumers, as they will not be required to download an application in order to access services Urban Airship and Tello offer through Passbook. Currently, much of the company’s interest in Passbook concerns the marketing sector. Urban Airship believes that Passbook could be a strong platform for marketers that are looking to engage mobile consumers.

Apple attempts to placate mobile commerce demands with Passbook

Apple has shown some interest in mobile commerce, but chose not to include NFC technology in the latest rendition of its popular iPhone platform. This decision was harshly criticized by Apple fans that have been demanding mobile commerce capabilities. Passbook was developed as a way to address these demands and is meant to serve as a digital wallet that can store a wide range of information and content for users. Though Passbook cannot facilitate mobile payments by itself, it can be used as an effective tool for the other aspects of mobile commerce.

Push notifications could be a boon for app developers

Urban Airship currently powers the push notifications in many of the world’s most popular mobile applications. These notifications allow businesses to send messages directly to consumers who have their application in stalled on their smart phone or tablet device. According to Urban Airship, applications that make use of push notifications experience a 400% increase in consumer engagement.

Spindle teams with Integrated Payments for POS mobile commerce systems

| December 7, 2012

 

Spindle announces partnership with Integrated Payments

Spindle, a leading provider of mobile mobile commerce Spindle partnership with POS payment services, has announced that it has teamed with Integrated Payments, a company that specializes in point of sale and mobile commerce technologies for merchants. The two companies have signed an agreement that will combine Spindle’s mobile commerce platform with the technology developed by Integrated Payments. The two companies hope that the new venture will provide merchants throughout the U.S. with a more efficient way to accept mobile payments from consumers.

POS solutions growing in demand among merchants

Becoming more accommodating to mobile payments is quickly becoming a serious issue for the retail industry, as well as other businesses. More consumers are taking to their mobile devices to make payments for goods and services. Reaching out to these consumers through e-commerce gateways and mobile websites has, thus far, been an effective means to offer service and procure business. The demand for being able to make mobile payments at actual stores is growing, however, and merchants are facing a rising need to address this demand with point of sale systems.

Spindle and Integrated Payments to leverage strengths of each other to reach markets

Through this new partnership, Spindle will be able to take advantage of the powerful relationships Integrated Payments has formed with merchants and vendors throughout the U.S. Integrated Payments will also benefit from the partnership as it will be able to expand its mobile commerce portfolio by offering merchants new services that are focused on mobile commerce. Together, the two companies may be able to establish a foothold with merchants in the U.S. and compete with larger companies, like Google, that have been investing heavily in mobile commerce.

Mobile commerce gaining serious attention

Mobile commerce is moving beyond the fringes of the retail industry. More companies are seeing the potential benefits of becoming more accommodating to mobile consumers and have begun taking mobile commerce more seriously. Spindle and Integrated Payments are keen to position themselves to be ready to serve a wider range of merchants when more businesses choose to adopt mobile commerce systems as a way to meet the needs of consumers.