Tag: mobile technology

Clutch launches new mobile platform

| December 11, 2012

 

Clutch introduces new mobile commerce platform for iOS

Clutch, a mobile commerce compaiOS Mobile Platformny, has revealed a powerful new digital platform that aims to unite shopping, loyalty programs, and gifting. The mobile platform, which shares the same name as the mobile commerce company, is available for the iOS platform for free through the Apple App Store and the Clutch website. Clutch suggests that its application eliminates the need for multiple other applications coming from a wide range of developers, thus providing consumers with a higher degree of service and support.

Application aims to take advantage of gift card market

The first 1,000 consumers to download and register the Clutch application will receive a special digital gift card from several retailers worth $25. Gift cards are widely popular with consumers, especially during the holidays, but few take note of the value of the gift card market, which is worth a staggering $100 billion worldwide. This value accounts largely for physical gift cards. With consumers becoming more reliant on their mobile devices, the gift card market is also becoming more mobile, which is positioning it for expansive growth. Clutch sees this as a promising opportunity.

Platform could be very beneficial for consumers and retailers

The Clutch platform aims to make mobile shopping more streamlined for consumers while also taking advantage of the significant promise that can be found in the gift card business as well as loyalty programs. The application is capable of providing consumers with deals that are suited for their particular interests. Because Clutch accounts for a massive number of the world’s major retail brands, the mobile platform is capable of offering deals to consumers that align with their interests in an very accurate fashion. This also provides retailers with a very direct channel to consumers, opening the way for targeting marketing and engagement.

Clutch will have to compete with other platform for the favor of consumers

Clutch suggests that mobile shopping has become fragmented recently. The mobile platform may be able to help bring more simplicity to the business, but it will have to compete with the other mobile commerce platforms that are currently available. Consumers have shown that they are willing to try new platforms, but whether Clutch will be able to keep the consumers it is likely to attract has yet to be seen.

Qualcomm introduces new NFC chip

| December 10, 2012

 

Mobile Commerce NFC ChipQualcomm continues to show strong support for NFC technology

Qualcomm, a leading developer of computer chips and mobile technology, has announced that its subsidiary, Qualcomm Atheros, has introduced a new NFC solution that could have promising implications for a wide range of mobile devices. Qualcomm has been showing increasing interest in NFC technology recently. The company recently upgraded its membership within the NFC Forum, a trade group working to provide standards for the use of NFC technology. The company sees a great deal of promise in NFC technology that extends well beyond mobile commerce.

NFC continues to be linked to mobile commerce

NFC technology is well known for establishing a strong foundation for mobile commerce. Indeed, most mobile commerce initiative rely heavily on the technology in order to facilitate business with consumers. The technology is capable of turning a mobile device into a payment platform, thus allowing consumers to participate in mobile commerce. NFC technology can be used for much more than mobile transactions, and Qualcomm has been working to make the technology available to other industries.

New chip offers promising features

Qualcomm Atheros has developed a new NFC solution that consumes much less energy than traditional NFC chips. The chip, called the QCA 1990, is compatible with most cutting edge mobile technologies and complies with the standards of the NFC Forum. The QCA 1990 is designed to consume as little energy as possible, thus it does not present any significant strain on the battery of a mobile device. Qualcomm notes that the chip will also help make wireless communications and data exchange more efficient. This includes mobile payments.

Chip to see limited use throughout 2013

Qualcomm plans to make the QCA 1990 available to a limited number of customers by the first quarter of 2013. This will help the company determine if any significant changes need to be done to the chip to prepare it for wider commercialization. By the third quarter of 2013, Qualcomm expects that the QCA 1990 will be in the hands of large companies around the world.