TAS Group and Payair team to introduce new mobile commerce solution
The TAS Group and Payair, both leaders in the mobile shopping and payments space, have joined forces to launch a new mobile commerce solution for retailers in Europe. Mobile commerce has been growing in several European countries over the past two years, with many consumers showing favor for using their mobile devices to purchase products rather than traditional forms of currency. The TAS Group and Payair believe that a new mobile commerce platform will help spread the reach of mobile commerce throughout the region.
Platform will include technologies and services from both companies
The new mobile commerce platform incorporates technologies and services from both companies. Payair’s mobile payment systems will be in place for the platform, while technology from the TAS Group that is used to manage payments and other such services will also be a prominent feature of the platform. Location-based marketing, CRM, and analytic data will all be used to ensure that the platform will be a major benefit for its adopters.
Mobile commerce transactions protected through cloud network
The mobile commerce platform is being designed to be safe for consumers to use. Consumers will simply register their financial information through a cloud computing network. The network will not store this data in any way and it is simple used for verification purposes initially. When a consumer makes a purchase using the new platform, they make a connection to the cloud network, which accesses their financial information to complete the transaction. Once payment has been rendered, the connection is severed.
Platform uses QR codes rather than NFC technology
Of note, the mobile commerce platform will not be making use of NFC technology. This technology has become a cornerstone for most modern mobile commerce initiatives, but has also attracted strong criticism from the parties interested in mobile payments. Instead, Payair and the TAS Group will be focusing on QR codes. The codes can be scanned to initiate a mobile transaction. Retailers using the platform will be able to link QR codes to all of their products, with each code being unique for each product that company is selling.
Mobile games gain momentum while consoles begin to lose traction
A storm is brewing in the game industry and everything may come down to a fight between mobile games and consoles. Mobile games have become one of the most favored pastimes that consumers around the world can universally agree upon. The market for mobile games is massive and growing seemingly every day, whereas consoles are beginning to feel the sting of being confined to old technology and their lack of mobility. As the next generation of console gaming approaches, whether consoles will be able to compete with mobile games over the next decade is uncertain.m
Consoles may need to compete with mobile platforms in the future
The future of consoles looks relatively promising, despite the lack of concrete information being released by console titans Microsoft and Sony. Last year, Nintendo releases its highly anticipated WiiU, which features mobile gaming elements and some NFC technology support. Despite some criticisms, the WiiU was generally well received, but consumers have continued to show their preference for mobile games. Both Microsoft and Sony has plans to incorporate mobile gaming elements into their upcoming Xbox 720 and Playstation 4 consoles respectively.
Analysis suggests that 67% of all time spent on mobile devices is devoted to gaming
According to analysis conducted by the Pew Research Center, as well as other groups, approximately 60% of all smart phone and tablet users participate in mobile games. The firm also suggests that 67% of all time spend using a mobile device is devoted to playing mobile games. The traction that these games seem to have among consumers is somewhat higher than that seen with traditional consoles. Many of the tablets on the market today also boast of capabilities that verge on those seen in consoles. While consoles still hold the advantage in terms of technology, tablets are quickly catching up.
Next generation consoles may provide more stability in the game industry
The future of console gaming may hinge on the performance of the Xbox 720 and Playstation 4. That future is somewhat uncertain at present due to the fact that both Microsoft and Sony have very strong interests in the realm of mobile games. Next generation consoles are expected to be well received by gamers around the world, but these same gamers have yet to show any inclination in abandoning mobile games in favor of consoles.
