GREE sets sights on US market for new mobile games
Japanese mobile games giant GREE has managed to conquer much of the gaming market in Asia. The company is behind some of the most popular mobile games that can be found in that region of the world, and has a very strong presence in social gaming as well. While GREE has seen a massive amount of success, the company is beginning to look toward expansion, and believes that the U.S. market is ripe for the taking.
GREE continues aggressive expansion efforts
GREE currently has a modest presence in the U.S. mobile games realm, but that is not stopping it from taking aggressive steps to bolster this presence. GREE has been acquiring several game development studios in the U.S., such as Funzio, recently in the effort to prepare for the launch of new mobile games. The company has also been increasing its staff. GREE International had a staff of only 12 people in 2011, and now boasts of a workforce 400 strong. With progress being seen throughout the companies numerous sectors, GREE is beginning to mobilize for its entry into foreign markets.
Tablets will be a strong focus for the company
GREE has a particular interest in tablets for its mobile games. The company notes that tablets are becoming more popular among consumers because of their enhanced capabilities over smart phones and other mobile devices. Larger screens offer higher fidelity images, while strong processors and GPUs allow gamers to experience games with higher quality animations and performance. GREE has ambitious for releasing collectible-style card games for these devices and will focus heavily on this genre for its entry into the U.S. market.
Mobile games continue to prove popular
Mobile games have become a lucrative and popular market for the game industry. Developers throughout the industry has found significant success through their focus on mobile games, adding further momentum to the performance of the market. Consumers have shown that they are willing to play mobile games of all types, and many are open to new experiences that are either absent in the current market or somewhat underrepresented.
Mobile commerce begins to reshape the retail industry
When mobile commerce first began showing promise in the mid 2000’s, retailers were very leery of the concept and all but shunned its existence. Much of the retail industry has been slow to warm to the notion of mobile commerce, only paying it serious attention as recently as 2010. Now, however, it has become a difficult task to find a retailer that does not support mobile commerce in some way, and this once shunned phenomenon is beginning to revolutionize the entire industry.
conScore sees major potential in smart phones
There are a vast multitude of market research studies that show that mobile technology has come to play a dominant role in the lives of consumers, especially where shopping is involved. According to comScore, a leading market research firm, smart phones are becoming the medium of choice when it comes to mobile technology, with such devices account for 63% of all mobile devices owned by consumers. These consumers are becoming increasingly interested in using their smart phones to purchase products.
Amazon establishes leadership in mobile commerce due to early adoption
Companies that adopted a strong focus on the mobile space early on have become very powerful in the realm of mobile commerce today. Amazon, for instance, is currently one of the leading powers in the mobile commerce and e-commerce worlds. Amazon’s site registers more than 5 million unique visits every day, the majority of which are also tied to purchases made from a mobile device. comScore notes that mobile search has also come to play a major role in the evolution of the retail industry and its reach to consumers, especially as more people use their mobile devices to browse the Internet.
Mobile devices represent promising opportunities for retailers
According to comScore, an average of 5.7 million smart phone users made online purchases between May and July of 2012. Approximately 13% of these consumers made purchases greater than $250, while the major spent well more than $40 on products they were interested in. eBay is another company that has seen the evolution of the retail industry through mobile commerce, claiming that mobile devices are the equivalent to consumers carrying an entire department store with them wherever they go. According to eBay, these consumers check their mobile devices approximately 40 times a day, giving retailers 40 unique opportunities to engage these consumers on a daily basis.
