Tag: mobile technology

Mobile games on the rise worldwide

| February 18, 2013

mobile games around the worldReport provides insight on the growth of mobile games around the world

Newzoo, a market research firm, has released a new report concerning the growth of mobile games throughout the world. Mobile gaming has become a very popular pastime for many consumers as well as a very influential force within the game industry. Consumers have shown their favor for mobile games because of their accessibility and ease of use, while game developers have taken a strong interest in mobile platforms because financial opportunities and the prospect of reaching a massive audience.

Mobile games market growth 33% in 2012

According to the report from Newzoo, there are now more than 500 million mobile gamers throughout the world. Together, these consumers have spent a total of $9 billion throughout 2012, growing the mobile games market by 33% over what it had been in 2011. Newzoo predicts that the market will continue to grow in the coming years due to the growing number of people purchasing smart phones and tablets.

Free-to-play games are most popular among consumers

The report notes that free games are, by far, the most popular among consumers. While free-to-play games have strong support, these mobile games do have monetization systems in place that can generate profit for their developers. Most free-to-play games offer special services or features that players have to pay for in order to access. In most cases, these features are not necessary to enjoy the game, but consumers tend to purchase these features anyway. These paid features, as well as in-game advertisements, provide developers with considerable profit despite the fact that their games are free-to-play.

Mobile payments revolve around gaming

Newzoo notes that the United Kingdom boasts of the highest number of consumers willing to pay money on mobile games, whether they are free-to-play or not. The U.S. has seen the most growth in the number of mobile gamers there are and U.S. gamers tend to spend more time on their mobile devices, according to the report. The report also notes that approximately 66% of all money spent through a mobile device goes toward gaming.

SponsorPay sheds some insight on mobile games

| February 15, 2013

SponsorPay mobile games insightNew information from SponsorPay highlights trends in mobile games

SponsorPay, a leading engagement marketing firm, has released new information concerning the rise of mobile games. Gaming has long been a source of entertainment for a wide range of people. In the advent of mobile technology, games became more mobile, allowing people to play them wherever they may be. As gaming became more popular, social networks, like Facebook, began offering games to users. These social games continue to be a major phenomenon within the game industry.

Women outnumber men when it comes to mobile and social games

According to SponsorPay, the majority of people — approximately 31% of mobile consumers — play mobile games while they are in bed. Another 16% play games on their smart phones and tablets while traveling. SponsorPay also notes that more women play mobile games than men, bucking a long standing trend in the game industry of men outnumbering women. The difference is not staggering, however, with women representing 54% of mobile gamers where men represent the remaining 53%.

Younger consumers show more engagement in mobile gaming

The majority of people that play mobile games, according to SponsorPay, are between the ages of 25 and 34. Games that are exclusive to social networking sites boast of an older fan base. Younger consumers seem to prefer their mobile devices for gaming rather than other platforms. These consumers are also likely to pay for in-game items and respond to in-game marketing efforts. The most popular mobile games among all consumers are those that have strong social elements.

Game industry continues to show interest in the mobile space

Mobile games have become a very prominent focus for the game industry lately. Most consumers that have an interest in gaming own some kind of mobile device, whether it be a smart phone or tablet. The game industry has been gearing up for a new generation of gaming with the launch of new consoles, all of which are expected to have strong mobile elements that make them appealing to those that favor mobile devices.