Samsung is now leading the way in the Chinese marketplace as Nokia drops down to seventh place.
Android has been making massive technology news headlines in China’s smartphone market as it is now representing an estimated 86 percent of the devices in the country, as per the statistics from the last quarter of 2012.
Samsung has now leapt ahead as the leader of the devices based on that Google operating system.
That manufacturer has made some highly strategic moves that have made technology news so that they could ride their way right up to the top of the list. This new data was just released by Strategy Analytics, which performed an analysis on the data from Q4 of last year. It also almost tripled its sales in China during 2012.
The latest technology news estimates are suggesting that during 2012 alone, Samsung sold 30.06 million smartphones within the country
This represented 17.7 percent of the entire market and is a massive increase over the number that it sold in 2011, which was 10.9 million and which represented 12.4 percent of the entire market.
The reason that this is making technology news headlines around the world is that China is the largest smartphone market in the world. Moreover, its steady climb up to the top has happened at the same time that Nokia has taken a considerable slide. This took its market share from 2011 when it was 29.9 percent, to reach only 3.7 percent in 2012. It had previously been in first place, but it has dropped down to seventh place.
Among all of the remaining smartphone manufacturers making technology news, Lenovo has come in strong as the second place holder. It has taken a 13.2 percent share of the Chinese market. This is a meaningful increase after having only 4 percent in 2011. Apple had an 11 percent share and third place, followed by Huawei at 9.9 percent, and the local device maker, Coolpad, at 9.7 percent. Those were the companies that made up the coveted top five positions within the Strategy Analytics report that has only just been released to the public.
Video ads in mobile games are on the rise
Video advertising in mobile games has been growing more prominent in recent years. Last year marked a major increase in the use of video ads in mobile games, according to AdColony, a leading video advertisement firm. The firm suggests that those playing mobile games watched more than 1 billion video through its platform since 2011. Video ads may be becoming an ideal way to engage consumers in mobile games, presenting a new dynamic to marketing to these consumers.
Video ads prove successful in 2012
Due to the interest consumers appear to have in video ads in their mobile games, AdColony reported a 565% increase in its revenues in 2012. Advertisers have been encouraged by the engagement they have seen through video ads in mobile games as well. AdColony claims that spending on video ads grew by 122% from 2011 to 2012. The company expects to continue seeing promising growth into the first quarter of 2013.
Videos tailored to consumer interests are most successful
AdColony notes that one of the reasons video ads have become so successful is because its platform delivers videos that consumers actually want to see. Much of the marketing that can be found in mobile games is relatively random. The AdColony platform provides consumers with advertisements that they are likely to find interesting, based on the mobile games that they play. Advertisements that align with a consumer’s interest are more likely to be successful, especially when it comes to the gaming community, which is either staunchly opposed to in-game advertisements or very supportive of these advertisements.
Mobile games becoming a powerful marketing tool
Marketers are beginning to move away from traditional forms of advertising, focusing more on the mobile space and putting more emphasis on interactivity. Consumers are responding well to interactive marketing because it is something new. Video advertisements, in particular, have been receiving a great deal of support from consumers who are showing that they are willing to participate in these advertisements more so than in traditional marketing campaigns.
