Mobile games account for massive time sink for most consumers
Mobile games a very popular with a consumers all over the world, but a new study shows that these consumers are spending a large portion of their time on these simple application. The study comes from Flurry Analytics and shows that the majority of mobile consumers spend their time either engaged in mobile games or social networking. Mobile games are, however, the most popular way for these consumers to spend their time, eclipsing social networking.
Study shows that people spend a lot of their time on gaming
The study from Flurry Analytics shows that 43% of consumers spend their time on mobile games, while 26% of consumers make use of social networking applications. News and productivity applications account for only 2% of the time that consumers spend on their mobile device. Mobile games are exceedingly popular among iOS users, where these game applications tend to be less expensive than those found on the Android platform. While many games for both the iOS and Android platforms can be obtained for free, the study shows that consumers appear to favor the former over the latter.
Reports highlights the prevalence of mobile games
Flurry Analytics’ study corroborates data found from a similar study conducted by Arbitron last month. The Arbitron study showed the smartphone users spend an average of 594 minutes on mobile games every month. The study suggests that 80% of mobile consumers participate in gaming with their mobile device in some way. Another study conducted by Flurry Analytics in October 2012 also shows that tablet users tend to play more mobile games than smartphone users by a margin of 67% to 39%.
Games are attractive due to their accommodating nature
The allure of mobile games is largely due to their convenience. Most of these games are designed to be very accommodating for all types of gamers. The fact that these games can be played anywhere and at any time is also part of what makes them so attractive. Free games, in particular, tend to have the highest attraction to consumers as they do not need to be purchased before they can be enjoyed.
Intel looking to take a swing at mobile technology
The world of mobile technology may soon become more complicated as Intel looks to enter into the mobile space. Intel is the world’s leading producer of chips for PCs, with virtually every PC in the world equipped with some form of processor developed by Intel. Intel recently announced that it is beginning to develop chips for mobile devices, looking to expand its portfolio and become more dominant in the world of mobile technology. Intel’s endeavors have set it on a crash course with Qualcomm, the leading producer of chips for mobile devices.
Qualcomm may soon have serious competition in mobile chipsets
Qualcomm has been the leader in mobile chip development for some time. The company’s chips can be found in the vast majority of smartphones and tablets. Intel has taken note of the growing popularity of mobile technology, coming to expect that smartphones and tablets may one day replace PCs. In order to retain its strong presence in the world of computing, Intel is developing a new line of chips for such devices, but this endeavor may cause a rift throughout mobile technology.
New chipset could make cross-platform development difficult
For years, developers of mobile applications and hardware have benefitted from the fact that Qualcomm owns a majority share of the mobile technology market. The company’s chips allow for synergy between all mobile devices, making it easier for developers to create cross-platform software. Intel’s entry into the mobile technology field may create some problems for developers in the future. Because there will be obvious differences between the chips that Intel and Qualcomm develop, developers and mobile device makers will have to adopt, creating software and devices that are based on the respective chips coming from each company.
Intel mobile chips may cause rift in mobile technology
Intel’s presence in the world of mobile technology could put an end to rampant cross-platform development. Last year, Intel launched its first mobile chipset, but it received some criticism due to lackluster performance. Intel is currently working to make chips that are more capable of meeting the demands of modern technology and consumers. Intel plans to launch a new chipset relatively soon, which means that the day is coming when consumers will have to question whether their favorite mobile applications will actually work on a new smartphone or tablet that makes use of Intel chips.
