Tag: mobile technology

Google takes a swing at mobile commerce with updated Shopper app

| March 21, 2013

Mobile Commerce Google Shopper appGoogle updates Shopper application to help promote mobile commerce

Google has been working to establish a dominant presence in the world of mobile commerce for some time. The company’s Google Wallet has made mobile payments more available to a wide range of consumers, but many people are still demanding comprehensive mobile commerce services that make mobile payments more convenient. In order to accommodate the needs of consumers, Google has updated its Google Shopper application, introducing new features that may be well received by those that prefer to shop online.

App includes updates search features

Google Shopper 3.2 is the latest version of the application. At its core, the application allows users to find products and compare prices for products offered by several retailers. In previous versions, users could find a wide range of products through the application’s search engine, but sorting through the results of this search would often be problematic. One of the new features of the Google Shopper application allows users to sort the results of their search so as to find the products they are most interested in more easily.

Application designed to improve in-store experience

The application is equipped with a variety of features that are designed to improve the in-store shopping experience. The application can scan barcodes and is equipped with voice recognition software that makes it easier for consumers to find the products they are interested in. Searching for product reviews has also been improved in the latest version of Google Shopper and users can find video reviews via YouTube through the application. Users can access GPS technology in order to find the best deals on products offered at local stores as well.

Google continues to show interest in mobile commerce

Google is investing heavily in mobile commerce and part of this involved encouraging consumers to make use of applications like Google Shopper. Mobile commerce is more than simply purchasing products using a mobile device; it also involves mobile shopping. Google expects that its improved Shopper application may help consumers become more acclimated to mobile commerce and the convenience it offers.

PXT Payments brings mobile payments to Boston College

| March 20, 2013

Boston College Mobile PaymentsBoston College to receive mobile payments services

PXT Payments, a mobile commerce company based in Massachusetts, has formed a partnership with Boston’s Fenway Sports Management. Through this partnership, PXT Payments’ Looped-in mobile payments technology will be promoted at all upcoming sporting events hosted at Boston College. In return for this promotion, the company will sponsor the schools athletics department, providing funding for new equipment and offering some students modest financial aid  under certain circumstances. Mobile payments are becoming quite popular among sporting events, which may help PXT Payments expand the use of its Looped-in technology.

PXT Payments provides Looped-in application for consumers

Looped-in is available to consumers as a mobile application. The application allows smartphone and tablet users to purchase products using their mobile devices rather than physical currency or credit cards. Products include merchandise sold at sporting events as well as tickets for such events. Those using the application will be able to make mobile payments at Boston College’s Conte Forum and Alumni Stadium.

Boston College may be ideal location to promote mobile commerce

Boston College is considered one of the best places to promote mobile payments. This is because schools generally boast of a large population of young consumers that likely grew up steeped in technology. Indeed, mobile technology is so popular among college students that many rely heavily on their smartphones or tablets to function in daily life. These people have shown openness to the concept of mobile commerce and are more inclined to make mobile payments if they are given the tools to do so, which is where companies like PXT Payments come in.

Mobile payments may be most convenient for sports fans

PXT Payments notes that introducing its Looped-in technology to Boston College may help generate hype for the technology throughout the sporting realm. Mobile payments can be very convenient for consumers that regularly attending sporting events. Mobile commerce systems may, for some, provide a sense of security at these events because consumers are not required to carry physical forms of currency in order to purchase the products they are interested in.