Tag: mobile technology

Tapjoy looks to capitalize on mobile games in Australia

| March 25, 2013

Mobile Games AustraliaTapjoy looks to enter into Australian mobile games market

Tapjoy, a mobile games platform based in San Francisco, California, is looking to expand its boundaries. The platform is well known in the game industry as the producer of popular social applications and helping mobile games find monetization schemes that are right for them. While the mobile games market in the U.S. has been flourishing, Tapjoy believes that is more promise in other markets. Therefore, the firm has set its sights on Australia.

Australia game industry continues to attract international attention

Mobile games in Australia are very popular, just as they are in other parts of the world. Australia is home to some of the most ambitious game developers in the world, many of whom are focused solely on mobile games. The country is beginning to attract a great deal of interest from developers in other parts of the world as well, largely due to the support that the Australian game industry has been receiving from the government.

Australia Fund initiative launched by Tapjoy

Tapjoy has launched a new initiative, called the Australia Fund, in order to break into the industry. Through this initiative, the firm will offer development, marketing, and distribution support for developers focused on the iOS and Android platforms. The firm believes that the development community in Australia is the fastest growing in the world, offering significant opportunities in the mobile games sector that simply do not exist elsewhere. Tapjoy is not the only firm that believes this, of course, as several other firms have begun trying to enter into the country’s market.

Government shows strong support for game industry

The Australian government has high hopes for the country’s game industry and has pumped more than $20 million in funding into the industry itself. These funds have gone to many mobile games developers in order to assist in the development process. Consumers have shown a great deal of support for mobile games as well, with many willing to participate in in-app advertisements and purchases that account for the majority of revenue generated through mobile games.

Screen resolution may have a huge affect on mobile games monetization

| March 25, 2013

High Resolution Key to Mobile Games SuccessHigh resolution devices may be the key to successful mobile games

Mobile games have become something of a phenomenon in the game industry. These games have proven to be rampantly popular with consumers, many of whom are more than willing to participate in in-game advertising and mobile purchases. As such, the mobile games market is considered to be significantly lucrative and home to very promising opportunities for developers. These developers do, of course, have to find ways to encourage consumers to make in-app purchases. A new study from mobile games studio Pocket Gems suggests that this may be a matter of quality in mobile technology rather than mobile games themselves.

Study suggests screen quality influences in-app purchases

The study from Pocket Gems suggests that the quality of a mobile devices screen directly influences whether consumers will make an in-app purchase. Consumers that play mobile games on better quality screens, such as those typically found on tablet devices, are more likely to make in-app purchases than those that play games on lower quality screens. Pocket Gems notes that Android users with high resolution mobile devices are up to 10 times more likely to purchase in-game items or virtual currencies.

Popularity of high resolution devices may be a sign of disposable income

This may be because many consumers consider high resolution screens to be synonymous with processing power for mobile devices, which may lead consumers to believe that some mobile games are better than they actually are. Consumers that have a high opinion of a game or its developer typically tend to support that game or developer more strongly. Pocket Gems notes that consumers with high resolution devices are more likely to have disposable incomes as well, which makes them more likely to conduct in-app purchases.

Android shows greatest potential for mobile games monetization

The study suggests that mobile games developers looking to find major success in the game industry may do well to tailor their games for high resolution devices. The study shows that the correlation between screen resolution and monetization is the highest in Android tablets. Conversely, the study shows that the iPad has no correlation between resolution and monetization whatsoever.