Tag: mobile technology

Nordstrom has launched digital storefronts to accommodate mobile shoppers.

Long-time American fashion retailer Nordstrom has stood the test of time again and again due to the company’s fashion-forward thinking, and is now readying itself for a mobile commerce future.

Mobile technology could pave the way for a new digital shopping world.

Mobile commerce is becoming more prominent in the retail market, not just in terms of online shopping but in-store shopping, as well. With more and more consumers using smartphone devices, Nordstrom, one of the oldest department stores in the U.S., has every intention of appealing to the interests of these tech savvy consumers, now and in the future.

The next 30 years will be about appealing to the interest of consumers, in which mobile commerce will play a large roll.

If merchants want to please customers, they’ll need to stay on top of the latest trends, do what they can to predict the desires of consumers and satisfy them. According to Blake Nordstrom, the president of Nordstrom and the great-grandson of the company’s founder, John W. Nordstrom, although retailing will be different in the future, “there still will be customers who desire fresh new product. What that product is, how we satisfy the customer, that’s open.”

What will the future of retail look like? Nordstrom believes that aside from a more digital shopping experience that may include parametric technology that can provide consumers with a good idea of the way clothing may look and fit on their particular body type, without them having to try it on, current cash registers will no longer be around.

Instead, he says, “We see the future of point-of-sale as completely mobile.” Where the actual shopping takes place won’t matter so much as time goes on. Nordstrom believes that shoppers will use the most convenient platform to conduct their shopping. This will make it very important for mobile commerce to be implemented in-store.

Retail analysts foresee a big change in purpose for brick and mortar stores. Instead of their current role, they will provide a more sensory focused experience. Customers will physically interact with the items they are interested in purchasing, which they can buy remotely and have these products shipped.

Mobile commerce technology continues to be upgraded and developed and Nordstrom is ready to embrace a smartphone-friendly retail future.

Consumers still favor Apple phones over other smartphone devices.

The latest technology news from a survey conducted by BuyVia, a shopping website and app, shows that Apple’s upcoming iPhone is the preferred mobile phone upgrade choice among survey participants.

BuyVia has discovered there are three specific phone features smartphone consumers want.

When it comes to their next smartphone purchase, the majority of consumers who took part in the survey revealed that they desire a device that is equipped with a bigger screen, a faster processor, and a smaller price tag. This technology news will no doubt be highly useful to mobile developers who are interested in knowing what consumers want so they can satisfy these desires and become the top choice.

The technology news revealed in the survey suggests consumers are happy with their current mobile platforms.

While the BuyVia survey results found that 41% of consumers who took their survey have their sights set on the next iPhone should they choose to upgrade their mobile device, it was revealed that 42% of survey participants who are currently with Android have no intention of switching to Apple. Likewise, 46% of iPhone users who took part in the study do not intend to opt for Android. Thus, it appears that as far as smartphone technology news is concerned, on the whole, consumers know which platform they prefer and intend to stick to it.

However, the survey did point out that although Apple remains ahead of the game in terms of being the smartphone upgrade of choice among consumers, it’s appearing to lose its dominant ground. According to Norman Fong, the co-founder and CEO of BuyVia, “Our survey finds that people still want the iPhone, but it’s clear their popularity is somewhat eroding. Consumers are more discriminating about features and pricing, no matter what platform they buy.”

Fong went on to say that it doesn’t matter what amazing innovative or cheaper product Apple may offer in the future. Competition is high and “no position is safe and everyone has to continue to step up their game.” This technology news, although not surprising to some, shows that the fight among competitors is fierce and competition among top smartphone platforms is likely to grow stronger in the future.