Amazon looks to make mobile payments more secure
Amazon has been a leading online retailer for several years now, but that does not mean that it is not constantly on the lookout to break new ground. The retailer has recently begun growing more aggressive on the matter of mobile payments, noting that a large portion of consumers shop with their smartphones and tablets. Amazon is eager to embrace these consumers by providing them with comprehensive mobile commerce services and has plans to introduce a new system that will help make mobile payments more secure.
Amazon awarded mobile payments patent
Amazon has been awarded a new patent from the U.S. Patent and Trademark Office for what it calls an “Anonymous mobile payments” system. According to the patent, the system is designed to allow consumers to pay for products using their mobile device, but these consumers will not have to reveal any personal information to those they are purchasing from. Amazon believes that this will provide consumers with a degree of security is largely absent from the current mobile commerce climate.
Security continues to be a major issue in the mobile commerce field
Security is a major concern that many people have when it comes to mobile payments. Protecting a consumers financial information has become a top priority for companies engaging in the mobile commerce field, and several companies have successfully developed mobile commerce platforms that provide a high level of protection. Amazon, however, claims that anonymity offers the best level of peer-to-peer protection, claiming that its system is ideally suited for a digital economy where consumers often sell goods to one another.
Anonymity proves important to consumers online
Anonymity has become a very popular trend on the Internet. Keeping personal information private has been an issue for many consumers over the past few years. Facebook, as well as other social networks, received a great deal of criticism due to their lackluster privacy features, allowing users’ personal information to be accessed easily. In mobile payments, privacy is a much more significant concern and Amazon is poised to address the issue as aggressively as possible.
Mobile marketing may help Yahoo find more growth
Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.
Mayer takes aim at mobile
Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.
Yahoo finds success on the mobile front
Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.
Mobile marketing expected to show strong results
Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.
