Tag: mobile technology

Mobile payments platform receives $2 million in funding

| April 26, 2013

mobile payments receive fundingZooZ receives more funding to support mobile payments push

ZooZ, a startup focused on mobile payments, has secured more than $2 million in its Series A funding, which closed this week. The funding is considered a major success for ZooZ, which aims to make mobile payments easier to use for consumers as well as more secure. The money garnered through Series A funding is expected to help ZooZ better establish itself in the competitive mobile commerce market. ZooZ will have to provide a significantly valued service in order to beat out the crowds of other startups that are emerging in the mobile commerce field.

More consumers becoming interested in mobile commerce

Mobile payments are becoming more popular as more consumers begin to rely heavily on their mobile devices. Smartphones and tablets are making it easier for consumers to shop online no matter where they are in the world. As mobile payments become more common, consumers are beginning to demand more comprehensive services that allow them to participate in mobile commerce. Security is also a major issue with consumers, many of whom are concerned for the safety of their financial information while making mobile payments.

Funding to help ZooZ establish more momentum

ZooZ will use the funding it has acquired to add new product functionality to its mobile payments platform. The goal is to increase its appeal to retailers and find new partnerships where the platform can be put to use. ZooZ has ambitions to become the most widely used mobile payments platforms among consumers and merchants. If the startup can develop an easy-to-use and secure system, this may well become a reality.

As ZooZ grows, it may become a competitor with other mobile commerce platforms

ZooZ currently covers much of Europe and Asia and is gaining some momentum in the U.S. The startup is currently competing with a multitude of other mobile commerce startups that are seeking to find success in their own markets. As ZooZ becomes more popular, it will begin to butt heads with larger companies, like Google, that are investing heavily in the mobile payments field.

Mobile games causing distraction for workers in the UK

| April 25, 2013

UK Mobile Games Workplace DistractionUK workers are being distracted by mobile games

Mobile games are exceedingly popular with a wide range of people all over the world. These games may be so popular, in fact, that they are causing many people to miss work, or at least serving as a significant distraction. In the United Kingdom, the distraction that mobile games represent could be having a significant impact on the economy. A recent survey from FortuneFrenzy highlights the dubious side of the popularity of mobile games and how they are influencing consumers to avoid working.

Survey shows that majority of workers spend their time playing mobile games

According to the survey from FortuneFrenzy, approximately 53% of UK workers spend a significant part of their day on mobile games. The survey suggests that this is costing the economy as much as $400 million every year due to lost productivity. Approximately 57% of respondents to the survey note that they check their mobile devices at least once every 10 minutes, which itself cuts into productivity in a minor way. The survey shows that workers typically spend at least one hour on mobile games while working each day.

Growing popularity of mobile technology changes the work environment

A similar survey conducted by YouGov in 2005 found that 80% of workers throughout the UK considered it unacceptable to send or receive text messages in the workplace. Today, mobile technology plays a bigger role in people’s lives than it did in 2005. More people have access to smartphones and tablets than were available in 2005 and mobile games have become a major craze among consumers that are, in some cases, starved for entertainment.

Mobile games prove addicting for many

Mobile games have for some time now been designed to be as addicting as popular. This has helped enthrall and is a favorable practice in the game industry due to the fact that engagement is directly linked to revenue. The longer a person is engaged in any particular mobile game, the more exposed they are to advertisements and the more likely they are to make in-game purchases.