Tag: mobile technology

Retailers are beginning to change the way they do business with consumers

Manhattan Associates, a prominent software developer, predicts that the retail sector will experience a major shift in the coming years. The organization predicts that retailers will become more customer-centric, offering more personalized shopping experiences. The rise of mobile commerce is has had major influence on the retail sector, forcing many merchants to embrace mobile technology in an effort to adequately connect with a new generation of consumers with evolving interests.

Improving the shopping experience is becoming a priority for retailers throughout the world

The organization notes that merchants will have to address five key areas in order to find more success in changing markets. The first, and perhaps most important, area is making sure the shopping experience is personal and convenient. This is where mobile shopping can shine, as shopping platforms that allow consumers to use their smartphones to purchase products can offer them a personalized experience that other platforms do not have.

Store assistants could make or break the shopping experience

Merchants will also have to understand the roles that store assistants play in the shopping experience. Store assistants must have the knowledge and skill to serve consumers effectively, especially as mobile commerce continues to grows. More retailers are making use of mobile shopping platforms and supporting mobile payments at physical locations. As such, store assistants must be well versed in how new payment systems work and how to ensure that consumers have the best shopping experience possible.

Millennials are beginning to hold more power in the retail space

Retailers will also have to consider the growing power of Millennials, whom are becoming the largest demographic in the mobile shopping space. These consumers have a seemingly intrinsic connection to the digital world and mobile technology. If retailers can connect with these consumers, they may find enthusiastic shoppers whom are willing to spend considerable amounts of money on products and services that they are interested in. These consumers are already quite comfortable with the concept of mobile commerce and have shown that they are quite willing to make use of mobile shopping platforms.

Last year, India had already managed to produce an estimated 100 million of the devices.

India has started to define itself as a worldwide hub for the production of mobile phones and, as such, it is now lining itself up to reach the tremendous milestone of 500 million units within the next two years.

The Department of Telecom (DoT) announced that this growth is spiking due to very specific reasons.

A statement from the DoT said that the production of mobile phones has been able to grow at this considerable rate due to a solid incentive policy as well as having quality talent readily available. J.S. Deepak, the Telecom Secretary, explained that “The number of phones being manufactured was 10 million sometime back (now it has increased) to 100 million. The time has come when we will reach 500 million, may be in 2 years.”

Deepak pointed out that a differential tariff was assisting domestic manufacturers in the mobile phones market.

That said, while speaking on ART (Adjudication, Regulation, Telecommunication) of Convergence at a TDSAT seminar, he also shared that the differential tariff was also helpful to areas other than mobile technology, such as in consumer electronics, medical electronics, in addition to broadband set-up boxes and equipment.

Deepak added that with the incentive policies and the strong talent base, the country has started to define itself in the worldwide market for the manufacture of mobile devices, particularly in the area of lower-end cell phones.

This is one of several efforts being made by the Indian government in the hope of decreasing electronic product imports in order to be able to meet domestic market product requirements by creating its own solid structure of production.

In response to this move in India, a number of different large electronic device makers have started to step into the country. Among those companies have included Lenovo, Micromax, Gionee, Lava, Xiaomi, and OnePlus. This has allowed India to define itself among the most rapidly growing mobile phone markets on the planet. It is not surprising that this is presenting a considerable appeal to device makers from the rest of the globe.