Tag: mobile technology

Mobile media set for major growth

| June 14, 2013

Mobile media is growing more important to consumers

Mobile media is becoming more important to consumers on a seemingly daily basis. Mobile video, websites, games, and social media services have become integral parts of a society that is becoming more reliant on technology. New analysis from Strategy Analytics suggests that mobile media will reach a new milestone in the near future. The growing popularity of mobile games, mobile commerce, and entertainment applications will contribute greatly to the growth of mobile media.

Firm predicts growth of global mobile media sector

According to the firm’s analysis, spending on consumer mobile media will reach $200 billion worldwide by 2017. The growing number of media-centric mobile devices will contribute to this growth as well as the more flexible data pricing plans coming from telecommunications companies. Various forms of mobile media will also contribute to this growth, with entertainment mediums likely to see the majority of consumer spending.

Mobile Media growthSmartphone and tablet penetration will power growth

The mobile sector will see some major challenges in the future, according to the analysis, as companies begin bringing mobile-centric services to markets where smartphones and tablets have not yet become popular. In these markets, feature phones are the dominating force, and these mobile devices have limited access to media of any kind. The challenge that companies will face in these markets is encouraging consumers to embrace smartphones and tablets, but many people may not be inclined to do so because of the cost of such devices and the cost of the data plans they are associated with.

New mobile marketing opportunities to emerge in future

The firm predicts that mobile advertising will become more important as mobile media itself grows. New advertising opportunities are expected to emerge as more consumers embrace mobile technology. The first estimates that mobile advertising will account for 18% of total media expenditure by 2017, reaching $42 billion. This growth is expected to continue into the future, especially as more consumers become involved in mobile technology.

Mobile commerce is growing among tablet and smartphone owners

| June 12, 2013

Data highlights growth of mobile commerce in the US

Mobile commerce has become a major interest for many companies around the world. Consumers are becoming more comfortable with the idea of paying for goods and services with nothing more than a mobile device, which has lead companies to become more inclusive when it comes to the matter of mobile commerce. In order to understand why companies are showing so much interest in mobile payments, one must understand how many people, in the U.S. alone, own and use mobile devices regularly.

Studies show growth in tablet ownership

The Pew Research Center has teamed with the U.S. Census Bureau to release a number of studies concerning smartphone and tablet ownership as well as how these devices are used by consumers. These studies are part of the Pew Research Center’s Internet & American Life Project. According to the data contained in these studies, 34% of U.S. adults own a tablet device. This figure rose by 18% in May of 2012 as tablets began growing more popular in the mobile commerce field.

U.S. Mobile Commerce - Tablet GrowthTablets appeal to those interest in mobile commerce

Tablets are often considered more useful in mobile commerce than smartphones. This is due to the fact that tablets allow for a more comprehensive online shopping experience. Smartphones feature small screens than tablet devices, making it difficult to navigate some e-commerce sites. Tablets allow for more control in the mobile shopping experience, and an enjoyable experience is often enough to ensure than consumers continue participating in mobile commerce.

Mobile commerce expected to continue growing

The studies show that smartphone owners still outnumber those with tablets, but consumers favoring either device still show strong interest in mobile commerce. Both devices are heavily used for purposes such as social networking and entertainment, with mobile commerce showing strong growth over the past two years. Mobile commerce is expected to continue gaining momentum as consumers continue to grow more comfortable with making payments on their mobile devices.