Tag: mobile technology

Quality may be the top issue in mobile commerce

| July 3, 2013

Lack of quality could drive consumers away from mobile commerce

Econsultancy, a market research and consultancy firm, has released a new report called “Mobile Commerce Compendium.” The report aims to provide comprehensive insight to the challenging mobile commerce sector. Mobile commerce is currently highly competitive due to its relative youth when compared to other sectors and the challenges that exist in this sector can often be overwhelming. While many startups and larger companies have their own perspective when it comes to what a mobile commerce platform should be, the report suggests that quality is the most important aspect of these platforms.

Consumers favor quality above all

Quality, or lack thereof, is one of the main points of criticism that exists with modern mobile commerce initiatives. Low quality services have given consumers throughout the world a poor experience when it comes to mobile commerce and has discouraged their continued participation therein. Quality can often determine whether a mobile commerce platform can be considered viable by a consumer and the report shows that consumers tend to favor platforms that offer better experiences than their competitors.

high quality mobile commerceMobile sites play a major role in consumer satisfaction

The report also shows that many consumers use their mobile devices to compare prices on particular products offered by retailers. These consumers will make an effort to find the best prices they can before making a purchase in-store. The report also shows that the load time for mobile websites factors into the quality issue that consumers have with mobile commerce. Slow-loading sites tend to annoy consumers, making them less inclined to participate in mobile commerce or make a purchase of any sort.

Report notes that mobile sites are integral to marketing

The report notes that mobile sites have become an integral part of any successful marketing campaign. With more people relying more heavily on their mobile devices for nearly every aspect of their lives, websites that are not optimized for these devices are not well received by consumers. Providing a mobile site for these consumers is also not enough to win their favor, as these sites must function properly and boast of high quality mobile commerce options.

Square Enix to embrace mobile games

| June 27, 2013

Square Enix to move away from traditional games toward mobile games

Japanese game publisher and developer Square Enix has been a powerful name in the game industry for several years. The company is responsible for some of the most beloved franchises in the industry, but has recently begun to struggle with its most recent titles and endeavors. This is largely due to the fact that gaming is changing, as are the gamers. As older gamers give way to a new generation, Square Enix is finding that more people are inclined to play games on their mobile devices. In an effort to retain its place in the game industry, Square Enix has begun to set its sights on mobile games.

A new generation spurs a new focus for the developer

The developer has announced that it will be transitioning away from the big-budget games that had made it famous in the past. While Square Enix will not be abandoning its efforts to make such games, much of the company’s focus will be attributed to mobile games. This new focus will not only affect the company’s publishing initiatives but also the development aspect.

Mobile Games - Square EnixMobile games may help Square Enix connect with a new generation of gamers

The company has high hopes for mobile games, largely due to the popularity of these games with consumers. The success that mobile games represent is most evident among independent developers. Games like Angry Birds and Temple Run have become unexpected phenomena in the game industry and both of these games have proven to be strong revenue streams for their developers. Square Enix believes that mobile games can help it overcome the failures of its past and make it a more recognizable name with a new generation of gamers.

Company likely to face many challenges

Mobile games are popular, but there are many challenges that exist in moving away from traditional, big-budget projects. The first involves the relatively low attention span that consumers have when it comes to mobile games. Another challenge is represented by the fact that mobile games must often include micro-transactions in order to generate a profit, a practice that is somewhat controversial among gamers.