Tag: mobile technology

Mobile payments set to explode in Australia

| July 29, 2013

Mobile payments may soon see explosive growth

Mobile payments may be set to see explosive growth in Australia, at least among retailers. Mobile technology has established a strong presence in Australia, just as it has done throughout much of the world. Consumers have become heavily reliant on smartphones and tablets, favoring these devices when it comes to shopping and, in some cases, banking. This trend has been a double-edged sword for retailers, some of whom have expressed concern that the growing prevalence of mobile commerce is keeping consumers from visiting physical stores. The Australian Retailers Association sees mobile payments as a promising opportunity, however.

Retailers becoming more interested in mobile commerce

The organization notes that traditional retailers — those with physical stores — are beginning to look for ways to reduce transaction times and ensure consumer loyalty. The advent of mobile commerce has made shopping somewhat easier for consumers throughout the country, many of whom can find everything they need online and have products delivered to their homes. By embracing the convenient nature of mobile technology, retailers may be able to secure the loyalty of consumers through the provision of simple services and support of mobile payments.

Australia Mobile PaymentsSmall retailers following the example of their larger counterparts

The Australian Retailers Association suggests that embracing mobile payments has become relatively common among larger retailers. This has created confidence among smaller companies that are beginning to consider mobile commerce as the industry standard. As such, growing numbers of small retailers are expected to adopt mobile payments in the coming years, leading to a dramatic increase in the mobile commerce activity of the country.

Companies seek to spread mobile commerce throughout Australia

Mobile payments have been seeing strong growth in Australia due to the numerous financial organizations that have been working to bring mobile commerce to the country. PayPal is one such group and has been testing a new mobile commerce platform in several countries. This platform is designed with retailers in mind, providing them with a way to offer comprehensive services to consumers that are tethered to smartphones and tablets.

Investments in mobile games are on the rise

| July 23, 2013

Mobile games find traction with investors

Investments in mobile games startups have increased in the second quarter of this year, according to a new report from Digi-Capital, an investment group devoted to the game industry. The report shows that the value of these investments has increased by some 63% over what it had been in the first half of 2012, reaching $706 million. The report also shows that the number of investments in game companies has grown by 7%.

Report highlights the transactions mobile games represent

According to the report, mobile games have seen strong growth this year. These games accounted for 56% of the transaction value and 37% of the transaction volume seen in the game industry. The growth that mobile games have been experiencing is largely due to the increased proliferation of smartphones and tablets. As these devices become more available, more consumers are being drawn into the mobile gaming space. Many of these consumers have shown that they are willing to spend their money on these games.

Mobile Games GrowthOnline functionality proves popular among consumers

The report predicts that mobile games and online games could grow to account for 55% of the $83 billion game market by 2016. Online games have proven to be particularly attractive due to the community elements they feature. Mobile games with online functionality have managed to attract the enthusiasm of consumers around the world, many of whom have begun seeking out similar games that offer community-based gameplay.

Tablets are favored for mobile gaming

Mobile games currently represent 72% of the money that is spent on mobile applications. This includes in-app payments that consumers make to unlock additional content. These games have become most popular on tablet devices. The report shows that tablets account for nearly 67% of mobile game use. Consumers appear to favor tablet devices for gaming because of the larger screens that these devices sport as well as their more advance graphics processing units.